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The business optimization blog | Omniture

Blending Art & Science: Quality of Search Testing

Thursday, 2 July 2009 @ 11:43, by Michael Klein

Out in the field I’m seeing that a good number of merchants and marketers using our merchandising tool are stretched a little thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.
Our Merchandising Consultants have been preaching to you that you … Read more »

Build Your ‘Bremando’ Army: Real-Time Creative Services

Tuesday, 30 June 2009 @ 10:52, by Steve Gustavson

Having an in-house creative services team has been viewed as a luxury to mid-market companies, or a burden to the enterprise. “Our agency does that…” Right, and you pay for it in money and time. The traditional procedure is to hire an outside agency, or contractor (usually Web first, print second) to handle your creative … Read more »


Monday @ 8:45SiteCatalyst de-duplication and American football
Thursday @ 15:10Omniture Launches Partner Enablement API and Developer Sandbox
Monday @ 9:12Measuring “logged in” visitors without cookies

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Web analytics

Adam Greco
Inside SiteCatalyst
Ben Gaines
Omniture Suite: Under the Hood
Christian Ridge
HBX Insights: Migration and More
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions to Solve Advanced Needs

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Online Marketing

Mikel Chertudi
Data Driven Marketing
Michael Klein
Online Merchandising
Steve Gustavson
Brand to Demand

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Testing and Targeting

Brian Hawkins
Modus Operandi – Test and Target
John Broady
Site Optimization Insights
Jim McTiernan
On Site Search

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Search Engine Marketing

Bill Mungovan
Search Marketing Simplified
Chris Knoch
SearchCenter Insider
Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search
Wes Funk
Demand Marketing Principles

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Marketing Integration

Christopher Parkin
Integrated Marketing Insights
Jeff Minich
Marketing Integration Technology