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Welcome to the Adobe blog for Omniture® technology. Engage with our bloggers about hot issues in online marketing, including: acquisition, conversion, online and channel analytics, and marketing integration.

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The business optimization blog | Omniture

Testing 101 - 5 disciplines to grow your testing program

Monday, 23 January 2012 @ 9:30, by Andrew Anderson

The beauty of any program or any skill is that no matter where you are, or what you have accomplished, you can always get better. There is no such thing as the perfect testing organization, or a perfect way to use data, which means there are always opportunities to grow and to get better. … Read more »

Understanding the business value of social media

Monday, 16 January 2012 @ 11:41, by Customer Success

At NBC Universal, researchers are taking the analysis of online video, social media, and media sharing well beyond the impact of one-to-one communications and gathering valuable, actionable business insights to help shape future digital strategies.
“Social media offers clear advantages for developing more positive experiences and lasting relationships with our viewers and for reaching new … Read more »


Monday @ 9:30Why we do what we do: Fighting fear - Loss Aversion
Sunday @ 23:07Adobe & the Complete Advertising Solution
Monday @ 9:30The Need for Speed

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Omniture Business Blog

Welcome to Adobe’s Omniture Business Blog, focusing on Omniture technology.


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Online Marketing Blog

Welcome to Adobe’s Online Marketing Blog, focusing on Omniture technology.

Brig Graff
Business Optimization with Omniture
Kevin Lindsay
Conversion Optimization
Mikel Chertudi
Data Driven Marketing
Michael Klein
Online Merchandising
Steve Gustavson
Brand to Demand

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Web Analytics Blog

Welcome to Adobe’s Web Analytics Blog, focusing on Omniture technology.

Brent Dykes
Data-Driven by Design
Ben Gaines
Omniture Suite: Under the Hood
Bret Gundersen
New Features in the Omniture Platform
Ben Robison
Audience Measurement
Chad Greenleaf
Optimizing Online Media
Christian Ridge
HBX Insights: Migration and More
David Kirschner
How Suite It Is – Moving from HBX to SiteCatalyst
Jeremy Anderson
Tips and Tricks from Omniture Consulting
Kiran Kairab Ferrandino
Implementation Best Practices & Strategy
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions

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Testing and Targeting Blog

Welcome to Adobe’s Testing and Targeting Blog, focusing on Omniture technology.

Adam Justis
Improving Relevance, Increasing Conversion
Brian Hawkins
Modus Operandi – Test and Target
John Broady
Site Optimization Insights
Jim McTiernan
On Site Search
Siddharth Chaudhary
Test&Target, Display Advertising

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Search Engine Marketing Blog

Welcome to Adobe's Search Engine Marketing Blog, focusing on Omniture technology.

Bill Mungovan
Search Marketing Simplified
Chris Knoch
SearchCenter Insider
Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search
Tim Waddell
The Simple Truths About Advertising Optimization
Wes Funk
Demand Marketing Principles

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Marketing Integration Blog

Welcome to Adobe’s Marketing Integration Blog, focusing on Omniture technology.

Brent Watson
Innovator's Opportunity: Developing on the Omniture Platform
Christopher Parkin
Integrated Marketing Insights
Jeff Minich
Marketing Integration Technology

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Channel Analytics Blog

Welcome to Adobe’s Channel Analytics Blog, focusing on Omniture technology.

Jose Santa Ana
Decisions Powered by Insight
Michael Halbrook
Analysis with Insight

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Inside Discover Blog

Welcome to Adobe’s Inside Discover Blog, focusing on Omniture technology.

Kevin Willeitner
Inside Discover
Laura MacTaggart
Inside Discover