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The business optimization blog | Omniture

Keep Your Web Data Clean and Safe to Drink - Part II

Friday, 19 March 2010 @ 15:27, by Brent Dykes

In my previous article, I compared web data to water. Just like we can’t survive for an extended period of time without safe drinking water, data-driven businesses can’t survive without good data.  In this second part, I will focus on different considerations related to data validation.
Nobody’s Perfect
If you have a pre-teen daughter, you’ll no doubt … Read more »

Keep Your Web Data Clean and Safe to Drink - Part I

Tuesday, 16 March 2010 @ 18:05, by Brent Dykes

Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about the importance of delivering quick wins to your organization. However, without adequate and reliable data, quick wins are not even possible. It’s … Read more »


Thursday @ 10:46Summit Topic #3: Participation
Wednesday @ 9:37Summit Topic #2: getPercentPageViewed plug-in
Tuesday @ 9:35Summit Topic #1: Visitor Scoring in SiteCatalyst

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