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The business optimization blog | Omniture

Keep Your Web Data Clean and Safe to Drink - Part I

Tuesday, 16 March 2010 @ 18:05, by Brent Dykes

Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about the importance of delivering quick wins to your organization. However, without adequate and reliable data, quick wins are not even possible. It’s … Read more »

Summit Topic #3: Participation

Thursday, 11 March 2010 @ 10:46, by Ben Gaines

After much debate, my team of co-presenters and I elected to cover a small number of topics, but to dive as deeply as possible into those topics during the brief time allotted to us. We tried to pick tactics that were brand new, little-known, or known-but-underutilized. I discussed the first two of these topics, Visitor … Read more »


Wednesday @ 9:37Summit Topic #2: getPercentPageViewed plug-in
Tuesday @ 9:35Summit Topic #1: Visitor Scoring in SiteCatalyst
Monday @ 16:00Welcome to the Idea Exchange!

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Omniture Business

Josh James
Customer and Market Trends

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Web analytics

Brent Dykes
Data-Driven by Design
Ben Gaines
Omniture Suite: Under the Hood
Ben Robison
Going Green: Running an Analytics Program
Chad Greenleaf
Optimizing Online Media
Christian Ridge
HBX Insights: Migration and More
David Kirschner
How Suite It Is – Moving from HBX to SiteCatalyst
Ed Hewett
Strategic Developments Impacting Optimization of Mobile Businesses
Kiran Kairab Ferrandino
Implementation Best Practices & Strategy
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions

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Testing and Targeting

Adam Justis
Improving Relevance, Increasing Conversion
Brian Hawkins
Modus Operandi – Test and Target
John Broady
Site Optimization Insights
Jim McTiernan
On Site Search
Siddharth Chaudhary
Display Advertising

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Online Marketing

Brig Graff
Business Optimization with Omniture
Kevin Lindsay
Conversion Optimization
Mikel Chertudi
Data Driven Marketing
Michael Klein
Online Merchandising
Steve Gustavson
Brand to Demand

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Search Engine Marketing

Bill Mungovan
Search Marketing Simplified
Chris Knoch
SearchCenter Insider
Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search
Wes Funk
Demand Marketing Principles

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Marketing Integration

Brent Watson
Innovator's Opportunity: Developing on the Omniture Platform
Christopher Parkin
Integrated Marketing Insights
Jeff Minich
Marketing Integration Technology

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Channel Analytics

Jose Santa Ana
Decisions Powered by Insight
Michael Halbrook
Analysis with Insight