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The business optimization blog | Omniture

Avoid “anticipointment”: bridging the gap from ad to site

Wednesday, 23 July 2008 @ 14:48, by Brent Hieggelke

A couple of days ago at the Mediapost OMMA Behavioral Insider event, I presented to the audience about what should be the best friend of behavioral targeting networks: site optimization and site targeting.
I took the stage immediately after industry legend Dave Morgan, whom Steve Smith, the host of the event, called “Mr. Behavioral Targeting.” Dave’s … Read more »

Pitching the Value of Organic Search

Friday, 18 July 2008 @ 15:20, by Jordan LeBaron

It’s a sad reality that many well-known organizations, including many Fortune 500 companies, still don’t understand the value of organic search.  Even some businesses with multi-million dollar paid search budgets have focused little effort in optimizing their sites for organic search.  The fact is these organizations are failing to capitalize on a major acquisition channel, … Read more »


Thursday @ 9:41Creating the Perfect Lead Nurturing Email to Recoup Lost Revenue
Monday @ 8:49Visitor Engagement: Time for a reality check?
Thursday @ 9:37On-site targeting: not just for the big guys

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Web analytics

Matt Belkin
Inside Web Analytics

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Online Marketing

Brent Hieggelke
Marketing Evolved
Mikel Chertudi
Data Driven Marketing

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Marketing Integration

Christopher Parkin
Integrated Marketing Insights

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Search Engine Marketing

Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search

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Testing and Targeting

John Broady
Site Optimization Insights
Lily Chiu
Optimize: Tales of Execution