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Welcome to the Adobe blog for Omniture® technology. Engage with our bloggers about hot issues in online marketing, including: acquisition, conversion, online and channel analytics, and marketing integration.

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The business optimization blog | Omniture

Social Media Acquisition Reporting Basics [Advanced Solutions]

Tuesday, 31 August 2010 @ 5:30, by Pearce Aurigemma

As the title of this blog suggests I write about advanced topics.  However, sometimes even the more “basic” versions of what I talk about are still advanced.   So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.
Recently, I wrote about Facebook … Read more »

Five Times to Test: 3 - Testing Entire Conversion Funnels

Thursday, 26 August 2010 @ 15:51, by Brig Graff

Don’t stop at just testing alternate pages against each other — test entire conversion funnels.


Wednesday @ 10:45Taking SiteCatalyst Menus to the Masses - Part II
Thursday @ 12:05Taking SiteCatalyst Menus to the Masses – Part I
Tuesday @ 10:28Youtube - Yup, We Track That! [Advanced Solutions]

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Omniture Business Blog

Welcome to Adobe’s Omniture Business Blog, focusing on Omniture technology.

Josh James
Customer and Market Trends

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Online Marketing Blog

Welcome to Adobe’s Online Marketing Blog, focusing on Omniture technology.

Brig Graff
Business Optimization with Omniture
Kevin Lindsay
Conversion Optimization
Mikel Chertudi
Data Driven Marketing
Michael Klein
Online Merchandising
Steve Gustavson
Brand to Demand

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Web Analytics Blog

Welcome to Adobe’s Web Analytics Blog, focusing on Omniture technology.

Brent Dykes
Data-Driven by Design
Ben Gaines
Omniture Suite: Under the Hood
Ben Robison
Going Green: Running an Analytics Program
Chad Greenleaf
Optimizing Online Media
Christian Ridge
HBX Insights: Migration and More
David Kirschner
How Suite It Is – Moving from HBX to SiteCatalyst
Ed Hewett
Strategic Developments Impacting Optimization of Mobile Businesses
Jeremy Anderson
Tips and Tricks from Omniture Consulting
Kiran Kairab Ferrandino
Implementation Best Practices & Strategy
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions

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Testing and Targeting Blog

Welcome to Adobe’s Testing and Targeting Blog, focusing on Omniture technology.

Adam Justis
Improving Relevance, Increasing Conversion
Brian Hawkins
Modus Operandi – Test and Target
John Broady
Site Optimization Insights
Jim McTiernan
On Site Search
Siddharth Chaudhary
Display Advertising

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Search Engine Marketing Blog

Welcome to Adobe's Search Engine Marketing Blog, focusing on Omniture technology.

Bill Mungovan
Search Marketing Simplified
Chris Knoch
SearchCenter Insider
Chris Zaharias
Centered on Search
Jordan LeBaron
Growing Organic Search
Tim Waddell
The Simple Truths About Visitor Acquisition
Wes Funk
Demand Marketing Principles

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Marketing Integration Blog

Welcome to Adobe’s Marketing Integration Blog, focusing on Omniture technology.

Brent Watson
Innovator's Opportunity: Developing on the Omniture Platform
Christopher Parkin
Integrated Marketing Insights
Jeff Minich
Marketing Integration Technology

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Channel Analytics Blog

Welcome to Adobe’s Channel Analytics Blog, focusing on Omniture technology.

Jose Santa Ana
Decisions Powered by Insight
Michael Halbrook
Analysis with Insight

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Inside Discover Blog

Welcome to Adobe’s Inside Discover Blog, focusing on Omniture technology.

Kevin Willeitner
Inside Discover
Laura MacTaggart
Inside Discover