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Recent posts
- Mobile Give and Go: How to Sprint Past the Competition
- Optimize those iPhone Apps!
- Is Search Overhyped?
- Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
- Invest in People, Not Just Tools – Part II
- Test&Target Campaign Measurement
- BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising
- Developer Q&A with Stephen Hammond, Product Manager at Omniture
- Top 5 Mobile Implementation Gotchas
- Explosive Mobile Growth: A Genesis for New Opportunities
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Links
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Archives
Adam JustisImproving Relevance, Increasing Conversion
As the Senior Product Marketing Manager for Omniture’s Test&Target product group, Adam Justis strives to help make effective online conversion techniques and Omniture optimization technologies accessible and understandable for today’s online marketers. Prior to Omniture, Adam led the product marketing efforts for online video advertising within the Microsoft Digital Advertising Solutions group. Before joining Microsoft, Adam was a Group Account Director and Interactive Strategist for Euro RSCG where he led online strategy, oversaw website development and campaign management for several brands including: Intel, Adobe, Agilent, and Visa. Adam received a B.A. in French from Brigham Young University and an MBA from Cornell University. Find him on Twitter at @adamjustis. |
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Test&Target Now Offers Engagement Metrics
Hello. My name is Adam Justis. I’m pleased to begin posting on the Omniture blog as the product marketing manager responsible for Omniture’s Test&Target products. I’ll be posting regularly on updates to our products and some of the cool things our customers are accomplishing with them.
Today I’d like to present the exciting news that Test&Target … Read more »