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Authors
- Adam Greco (46)
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Pages
Recent posts
- Summit Topic #2: getPercentPageViewed plug-in
- Summit Topic #1: Visitor Scoring in SiteCatalyst
- Welcome to the Idea Exchange!
- Dynamic Ad Targeting & Optimization Using Omniture Test&Target
- Mobile Video, App Targeting, and Flash 10.1, Oh My!
- Insight at Summit 2010 [Analysis with Insight]
- The Secret Revealed – New Solution Give Away (Advanced Solutions)
- Delivering Quick Wins: Score Early and Often - Part II
- Delivering Quick Wins: Score Early and Often - Part I
- Which Social Platform Works Better For Marketers?
Recent comments
- Ben Gaines: We tested this (…
- Brad: If 17.96% saw "up to 2…
- Analyticist: Great stuff, Be…
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- Ben Gaines: Excellent sugges…
- Adam Greco: Great post! One…
- Andy Batten: I'm late to the…
- Pearce Aurigemma: Bill, Yes,…
- Bill Seaver: This is an inte…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
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- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Adam JustisImproving Relevance, Increasing Conversion
As the Senior Product Marketing Manager for Omniture’s Test&Target product group, Adam Justis strives to help make effective online conversion techniques and Omniture optimization technologies accessible and understandable for today’s online marketers. Prior to Omniture, Adam led the product marketing efforts for online video advertising within the Microsoft Digital Advertising Solutions group. Before joining Microsoft, Adam was a Group Account Director and Interactive Strategist for Euro RSCG where he led online strategy, oversaw website development and campaign management for several brands including: Intel, Adobe, Agilent, and Visa. Adam received a B.A. in French from Brigham Young University and an MBA from Cornell University. Find him on Twitter at @adamjustis. |
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Test&Target Now Offers Engagement Metrics
Hello. My name is Adam Justis. I’m pleased to begin posting on the Omniture blog as the product marketing manager responsible for Omniture’s Test&Target products. I’ll be posting regularly on updates to our products and some of the cool things our customers are accomplishing with them.
Today I’d like to present the exciting news that Test&Target … Read more »