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Brent Dykes

Data-Driven by Design

Brent Dykes has been an Omniture consultant for the past five years, working with several industry leaders such as Microsoft, Sony, EA, and Nike. He currently manages more than 80+ consultants across seven industry vertical teams. Prior to joining Omniture, Brent was a Marketing Analyst at Blast Radius, an award-winning web design agency. His previous work experience also includes marketing positions at Lands’ End and Microsoft. Brent has a BBA (Marketing) degree from Simon Fraser University, and graduated from Brigham Young University’s MBA program, where he was a Hawes Scholar. In his spare time, he enjoys blogging about PowerPoint and business presentations. Follow me on Twitter at http://twitter.com/pptninja

Invest in People, Not Just Tools - Part I

Tuesday, 29 September 2009 @ 17:37, by Brent Dykes

Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area - staffing and training, which I’m going to break into two separate articles. Looking first at staffing, I like to compare the key roles in a web analytics program to the … Read more »

The Elusive Web Measurement Strategy

Monday, 31 August 2009 @ 16:10, by Brent Dykes

Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could lean over to an intelligent-looking classmate beside you and ask their opinion of what is expected and how you will … Read more »

Has an Executive Sponsor Got Your Back?

Thursday, 30 July 2009 @ 15:17, by Brent Dykes

In the offbeat comedy “Napoleon Dynamite“, Napoleon learned the importance of the buddy system from Rex, a self-defense instructor. “[At] Rex Kwon Do, we use the buddy system. No more flying solo. You need somebody watching your back at all times!” In terms of your company’s web analytics program - whether you’re the web analyst … Read more »

Will Data-Driven Organizations Please Stand Up

Thursday, 9 July 2009 @ 11:27, by Brent Dykes

After experimenting with my own personal blog over the past year, I figured it was about time that I ventured into the world of corporate blogging. Some of you may have had the opportunity of attending my Omniture Summit 2009 presentation on the “7 Keys to Creating a Data-Driven Organization”. Others of you may have … Read more »