In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will magically lift … Read more »

• Brent Dykes
• 4 responses
•  Web analytics

Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area - staffing and training, which I’m going to break into two separate articles. Looking first at staffing, I like to compare the key roles in a web analytics program to the … Read more »

• Brent Dykes
• 5 responses
•  Web analytics

Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could lean over to an intelligent-looking classmate beside you and ask their opinion of what is expected and how you will … Read more »

• Brent Dykes
• 4 responses
•  Marketing Integration, Web analytics

In the offbeat comedy “Napoleon Dynamite“, Napoleon learned the importance of the buddy system from Rex, a self-defense instructor. “[At] Rex Kwon Do, we use the buddy system. No more flying solo. You need somebody watching your back at all times!” In terms of your company’s web analytics program - whether you’re the web analyst … Read more »

• Brent Dykes
• 5 responses
•  Web analytics

After experimenting with my own personal blog over the past year, I figured it was about time that I ventured into the world of corporate blogging. Some of you may have had the opportunity of attending my Omniture Summit 2009 presentation on the “7 Keys to Creating a Data-Driven Organization”. Others of you may have … Read more »

• Brent Dykes
• 8 responses
•  Web analytics