In Part I of this two-part article, I introduced how most companies have rapid time-to-value expectations for their web analytics investments. Senior executives wonder how quickly insights from web data can be converted into valuable enhancements to their online business. Quick wins are designed to satisfy this need as they pinpoint specific data-driven actions that … Read more »

• Brent Dykes
• 0 responses
•  Web analytics

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game - five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you take a moment to look at your watch and count out five seconds, you … Read more »

• Brent Dykes
• 0 responses
•  Testing and Targeting, Web analytics

In this “Seven Keys to Creating a Data-Driven Organization” series, I’ve covered different aspects such as securing an executive sponsor, ensuring you have a measurement strategy, and having adequate staffing and training in place. Now we’re going to focus on the next key principle: establishing and maintaining corporate standards.
In the past, I’ve compared having corporate … Read more »

• Brent Dykes
• 8 responses
•  Web analytics

In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will magically lift … Read more »

• Brent Dykes
• 4 responses
•  Web analytics

Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area - staffing and training, which I’m going to break into two separate articles. Looking first at staffing, I like to compare the key roles in a web analytics program to the … Read more »

• Brent Dykes
• 5 responses
•  Web analytics

Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could lean over to an intelligent-looking classmate beside you and ask their opinion of what is expected and how you will … Read more »

• Brent Dykes
• 4 responses
•  Marketing Integration, Web analytics

In the offbeat comedy “Napoleon Dynamite“, Napoleon learned the importance of the buddy system from Rex, a self-defense instructor. “[At] Rex Kwon Do, we use the buddy system. No more flying solo. You need somebody watching your back at all times!” In terms of your company’s web analytics program - whether you’re the web analyst … Read more »

• Brent Dykes
• 5 responses
•  Web analytics

After experimenting with my own personal blog over the past year, I figured it was about time that I ventured into the world of corporate blogging. Some of you may have had the opportunity of attending my Omniture Summit 2009 presentation on the “7 Keys to Creating a Data-Driven Organization”. Others of you may have … Read more »

• Brent Dykes
• 8 responses
•  Web analytics