We’ve still got a few posts remaining in our “15 for 15″ series, but today I wanted to highlight some features that haven’t been covered elsewhere in a short “potpourri” post with no real theme, other than that there are some great things in SiteCatalyst 15 that you might not know about yet.
Key Metrics report
SiteCatalyst … Read more »

• Ben Gaines
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•  Web Analytics

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The improved platform backing SiteCatalyst 15 has made possible a number of the features we’ve discussed on this blog. For example, you can build and apply segments and break down any conversion report by any other conversion report because the platform makes these things possible (as well as a number of other tremendous new … Read more »

• Ben Gaines
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Today’s post comes to us from Kimen Field, Product Manager working with Adobe Test&Target and Adobe Recommendations. One of the themes you’ll see as you upgrade to new SiteCatalyst 15 platform is that it opens the door for some fantastic integrations both within the Online Marketing Suite and elsewhere. Kimen took some time to describe … Read more »

• Ben Gaines
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•  Search Engine Marketing, Web Analytics

I wasn’t sure whether this post should be part of our “15 for 15″ series, since (as you may have noticed), code version H.23.2 is available in SiteCatalyst 14 (as well as SiteCatalyst 15). There are some elements of this code release that you can use right now, regardless of the SiteCatalyst version that you … Read more »

• Ben Gaines
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Those of you who have read about SiteCatalyst 15 here and elsewhere probably know a few things about it: we’ve added powerful segmentation features, improved report performance, and made it easier than ever for marketers to take control of their implementations. But not to be totally overshadowed are the UI improvements and admin features that … Read more »

• Ben Gaines
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Today was an exciting day in and around my cubicle. SiteCatalyst 15 has officially been released.
Over the coming days and weeks, SiteCatalyst customers will work with their Account Managers to learn more about this, our most exciting and anticipated release ever. As you may have seen at Summit back in March, this version of SiteCatalyst … Read more »

• Ben Gaines
• 5 responses
•  Marketing Integration, Mobile Analytics, Omniture Business, Online Marketing, Web Analytics

It has been far too long since I published some of the questions I’ve been receiving via Twitter, e-mail, blog comments, the Idea Exchange, and elsewhere. Last year at about this time, in preparation for Summit 2010, I published a list of the top 10 things I enjoyed about Omniture Summit 2009. My list for … Read more »

• Ben Gaines
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In my last post, I explained one of the new features in SiteCatalyst v14.9: segmentation by classifications. Our users let us know that this was important functionality by voting for it often in the Idea Exchange; we listened, and responded by building it. Today I would like to mention a feature that came up both … Read more »

• Ben Gaines
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•  Web Analytics

Today I’d like to draw some attention to (and explain) one of my favorite new features in SiteCatalyst v14.9: segmentation by classifications in Data Warehouse. Gone are the days of adding dozens of raw campaign tracking codes to a segment in Data Warehouse so you can isolate data pertaining to a particular campaign. This may … Read more »

• Ben Gaines
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•  Web Analytics

Earlier this month, Google continued its efforts to make searching the web a better experience by introducing Google Preview. This feature allows you to mouse over the links in natural search results to see a small snapshot of the landing page so you can check it out before you click. Currently, Google Preview only displays … Read more »

• Ben Gaines
• 4 responses
•  Search Engine Marketing, Web Analytics