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Brig Graff

Business Optimization with Omniture

Brig Graff is Director, Solution Architecture at Omniture. Prior to his current position, Brig filled a number of management roles including Director of Consulting at Omniture and Director of Marketing at Overstock.com. In his 10+ years of experience in the field of online marketing he has been a senior business advisor to Fortune 500 companies such as Wal-Mart, Microsoft, GE, and also many growing Silicon Valley powerhouses. His recommendations have driven hundreds of millions of dollars in documented ROI for his customers, and have helped transform companies into optimization-focused organizations. On the subject of business optimization, Brig believes that “now is the time for CMOs and marketers to close the loop between online and offline – we have the technology.” Brig holds a BA from BYU, and an MBA from the University of Washington’s Foster School of Business.

Five Times to Test: 2 - To resolve internal disputes

Tuesday, 21 July 2009 @ 3:30, by Brig Graff

Testing is how you can help resolve internal disputes about design.

Five Times to Test: 1 - When you need to optimize beyond the click

Friday, 10 July 2009 @ 10:37, by Brig Graff

I have known a lot of companies that spend a tremendous amount of time on their analytics. They tweak their tags, they build custom dashboards, they set up automated reporting, and they have business analysts doing studies in the data on a regular basis to find interesting insights. This is all as it should be. … Read more »