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Authors
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Pages
Recent posts
- 5 Great Ways to Gain Budget and Buy-in for Testing
- Are you smarter than your trashcan?
- Speed: Enable TagManager Quickly
- Understand the math behind it all: The N-Armed Bandit Problem
- Predictive Analytics and the Digital Marketer
- Facebook’s IPO: The $100 Billion Question for Marketers
- Testing 303 - Advanced Optimization Paradigms - Part 2
- Tech Marketing Insights - EP5
- Standard Testing Methodology — Step 1:Question Creation
- Standard Testing Methodology — Intro
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Links
- DigitalAlex
- eMetrics (Jim Sterne)
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- Future Now’s grokdotcom
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- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
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- Rich Page Ramblings
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- The Analytics Guru
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- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Brandon HartnessBrandon's role at Adobe is as an Integration Solutions Evangelist (ISE). Wait, what? What's an ISE? As an ISE, Brandon is responsible for solutions that tie the product technologies together between the Online Marketing Suite and the broader set of Adobe products, with a focus on evangelism. Think Creative Suite hooks into SiteCatalyst, Test&Target and Scene7, think CQ Content Management System into SiteCatalyst, T&T, Search&Promote, Digital Pulse, etc. Think...well, hopefully you get the idea. Prior to his current postion as an ISE, Brandon was a Principal Consultant at Adobe, responsible for working with businesses to identify, execute and measure opportunities through the use of Adobe's online business optimization products. An online strategy and marketing veteran of over a decade, Hartness has consulted with leading organizations across all verticals—helping business decision-makers understand the most effective ways to achieve their online business objectives. |
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Do we really need another Content Management System?
Interesting that historically, a Content Management System (CMS) is typically defined as a tool to manage assets. Is a CMS tool really just a commoditized utility to manage assets? Why do we need to manage assets? Shouldn’t we be managing customers? The customers that visit our website exhibit distinct behavioral patterns, and we should be … Read more »
Tracking Video Consumption with SiteCatalyst and the new Flash 10.3 release
Are you serving video content to your website visitors? How’s that working out for you? According to Industry research, it should be doing very well as Internet users are consuming video at an impressive rate. eMarketer reports that there were 145 Million video viewers in the US in 2010, projected to increase to 158 million … Read more »