One of my favorite optimizations that I like to roll out with a new client is affiliate-messaging reinforcement. All too often, new client engagements are with folks that have never tested or are new to the functionality that is available from testing. Testing affiliate-messaging reinforcement is a relatively simple test to get up … Read more »

• Brian Hawkins
• 1 response
•  Testing and Targeting

I thought for this post I would build on the theme of collaboration that Lily Chiu discussed in her post It Takes a Testing Village. As a citizen of this Testing Village myself, I thought it could be helpful to put together a list of website test ideas that I hope will be supplemented … Read more »

• Brian Hawkins
• 3 responses
•  Testing and Targeting, Web 2.0

Some of the greatest opportunities to optimize your website traffic lay in particular segments or channels of traffic. At Omniture Digital, we like to start off each engagement with a client by looking at the traffic that arrives at their site. We break down their traffic into segments based on source and identify … Read more »

• Brian Hawkins
• 1 response
•  Testing and Targeting

Testing has evolved for online marketers so much in the last few years that it’s easy to test anything and everything. It’s also easy to segment your audience to test and target content just for them. It’s mind-boggling to think of the days when we were limited to single sessions and to single-page testing. With … Read more »

• Brian Hawkins
• 8 responses
•  Testing and Targeting