By Ron Belanger, VP Agency Sales and Bill Mungovan, Sr Director of Search Center, Omniture
The following post is an article that recently appeared as the cover story in SES Magazine.
Search marketing has been one of the few advertising channels that has weathered the recession with flying colors. The accountability of search marketing, especially with retail … Read more »

• Bill Mungovan
• 0 responses
•  Search Engine Marketing

[Customer Notice: The Yahoo!/Microsoft relationship will have no impact on Omniture customers or partners. Your tracking and ad management will continue to work properly, and we will alert you if there are any changes.]
In case you hadn’t heard, Yahoo! and Microsoft are combining their search businesses, at least for the next 10 years. Microsoft … Read more »

• Bill Mungovan
• 4 responses
•  Search Engine Marketing

I decided to give Bing 100% of my searches for one week to see if they’d convert me, and I’m happy to say that three days in I’m very impressed. Much has been written about the specific features but I’m not only impressed with those (more on that below), I’m impressed with their entire approach.
I … Read more »

• Bill Mungovan
• 4 responses
•  Search Engine Marketing

The following is a post I wrote for SearchEngineLand.
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance … Read more »

• Bill Mungovan
• 5 responses
•  Search Engine Marketing

Below is the transcript of an interview I recently did with Eric Enge of StoneTemple Consulting.
Eric Enge: Let’s start by talking about a basic overview of Omniture, and then move into an overview of Omniture SearchCenter.
Bill Mungovan: Omniture focuses on online business optimization and is the largest software company focused on the CMO. Our Online … Read more »

• Bill Mungovan
• 0 responses
•  Marketing Integration, Search Engine Marketing

Google has launched a test on a small percentage of its users to try and find better ways to serve their search results. This test involves the use of AJAX which in some cases prevents analytics packages from picking up the Google referrer data. Although this test only impacts a small percentage of Google’s traffic … Read more »

• Bill Mungovan
• 4 responses
•  Search Engine Marketing, Web analytics

At the December Search Engine Strategies show in Chicago, we were honored to be selected for the keynote address. Our CEO and co-founder, Josh James, took the opportunity to discuss some exciting search engine marketing case studies we have from some of our top clients.
At Omniture we believe search engine marketing sits in the middle … Read more »

• Bill Mungovan
• 0 responses
•  Search Engine Marketing

As more and more ad dollars come online in 2009, advertisers will naturally follow the consumers. So, where are the consumers? Or, to put it a finer point on it, who controls the largest share of ad units?
The Standard Oil Of Online Advertising?
Henry Blodget writes in Silicon Valley Insider that Google is going to “continue … Read more »

• Bill Mungovan
• 1 response
•  Search Engine Marketing

Omniture’s industry experts will be traveling the world in October and November helping advertisers run better search engine marketing campaigns and increase site conversion through more effective landing page optimization.
We are calling the series “Improving Conversion Through Relevance” and we will focus both on how to decrease your search engine marketing costs and how to … Read more »

• Bill Mungovan
• 0 responses
•  Search Engine Marketing

There are two ominous trends developing in Search Marketing right now.
Trend 1: Prices Are Rising
On the one hand, there’s a longer term macro-trend where more dollars are flowing online which is pushing up CPC prices. You can see this first in the growth of online ad spending (from a recent Jupiter study):

And secondly in the … Read more »

• Bill Mungovan
• 0 responses
•  Search Engine Marketing