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Ben Robison

Going Green: Running an Analytics Program

Ben is the manager of Market Insight at Omniture. With nearly 3 three years at Omniture, he managed a team of business consultants within the High-tech vertical in Omniture Consulting. He focused his efforts on designing implementations around business goals and analyzing data to find exploitable opportunity. Ben is now focusing his efforts internally to re-architect and drive the implementation within Omniture’s own suite of products to reflect a more holistic view of Omniture customers and the markets in which they operate. You can follow Ben on Twitter at http://twitter.com/ben_rob.

Test&Target Campaign Measurement
Thursday, 12 November 2009 @ 15:06, by Ben Robison

Last time around, I promised an in depth look at how we measure campaigns in Test&Target as a way to illustrate state-based measurement.  Today I deliver.  My goal is for you to understand how the application works, why campaigns are an important measurement, and why we measure them the way we do.  
However, before we dive … Read more »

Transactions and States: What Are You Measuring?
Wednesday, 21 October 2009 @ 12:30, by Ben Robison

The Hyper-Text Transfer Protocol (http) that runs the web is built on a request/response model.  The client (your browser) makes an HTTP Request which is handled by a server.  The server will send an HTTP response back to the client which contains the information requested.  The response can contain the contents of a web page, … Read more »

Data Organization: Variable Usage Within the Report Suite
Wednesday, 30 September 2009 @ 8:05, by Ben Robison

Last week we looked at different ways to organize your report suites to provide the proper level of information to your different stakeholders.  This week I’d like to take a deeper look at the inside of single report suite and how its layout fits into the overall scheme.
Personalizing Your Data
All of the reports in SiteCatalyst … Read more »

Data Organization: Report Suite Architecture
Wednesday, 23 September 2009 @ 8:00, by Ben Robison

When most of us talk about or plan a SiteCatalyst implementation, we tend to focus on data collection.  If you’re doing it right, you’ll start by defining your business objectives and creating a web measurement strategy.  You’ll probably discuss how to build your JavaScript beacon.  You may explore the option of using the Data Insertion … Read more »

JavaScript or VISTA?
Thursday, 17 September 2009 @ 8:00, by Ben Robison

As Adam Greco described long ago, it is easiest to think about a VISTA rule as a way to modify your data - very specifically - after it has been collected, but before it has been processed.  This could involve data manipulation, decryption, campaign modification, moving or copying hits between report suites, or any other … Read more »

Going Green: Managing an Analytics Program
Friday, 28 August 2009 @ 17:17, by Ben Robison

I joined Omniture amidst the TouchClarity acquisition in early 2007, though not in time to get the t-shirt.  Since that time, I’ve been helping clients create measurement strategies to focus on their business objectives, analyzing and mining data to uncover optimization opportunities, and helping clients use Omniture tools to manage their analytics programs.  According to … Read more »