Adobe recently announced general availability of a new product, Adobe AudienceResearch. This announcement builds upon Adobe’s Audience Certification Program to provide content publishers with an independent certification of key SiteCatalyst metrics. This enables publishers to accurately represent their audiences in the ad selling process for ads whether those ads appear on sites, in digital magazine … Read more »

• Ben Robison
• 1 response
•  Omniture Business

Design Stasis: a state of not accomplishing anything, induced by over thinking everything.
In the analytics realm you need to have a plan.  Whether kicking off an implementation, validating your web data against internal systems, or embarking on an analysis of some sort, you better know what you’re doing.
That being said, all things in business … Read more »

• Ben Robison
• 1 response
•  Web Analytics

Last time around, I promised an in depth look at how we measure campaigns in Test&Target as a way to illustrate state-based measurement.  Today I deliver.  My goal is for you to understand how the application works, why campaigns are an important measurement, and why we measure them the way we do.  
However, before we dive … Read more »

• Ben Robison
• 0 responses
•  Web Analytics

The Hyper-Text Transfer Protocol (http) that runs the web is built on a request/response model.  The client (your browser) makes an HTTP Request which is handled by a server.  The server will send an HTTP response back to the client which contains the information requested.  The response can contain the contents of a web page, … Read more »

• Ben Robison
• 0 responses
•  Web Analytics

Last week we looked at different ways to organize your report suites to provide the proper level of information to your different stakeholders.  This week I’d like to take a deeper look at the inside of single report suite and how its layout fits into the overall scheme.
Personalizing Your Data
All of the reports in SiteCatalyst … Read more »

• Ben Robison
• 2 responses
•  Web Analytics

When most of us talk about or plan a SiteCatalyst implementation, we tend to focus on data collection.  If you’re doing it right, you’ll start by defining your business objectives and creating a web measurement strategy.  You’ll probably discuss how to build your JavaScript beacon.  You may explore the option of using the Data Insertion … Read more »

• Ben Robison
• 2 responses
•  Web Analytics

As Adam Greco described long ago, it is easiest to think about a VISTA rule as a way to modify your data - very specifically - after it has been collected, but before it has been processed.  This could involve data manipulation, decryption, campaign modification, moving or copying hits between report suites, or any other … Read more »

• Ben Robison
• 1 response
•  Web Analytics

I joined Omniture amidst the TouchClarity acquisition in early 2007, though not in time to get the t-shirt.  Since that time, I’ve been helping clients create measurement strategies to focus on their business objectives, analyzing and mining data to uncover optimization opportunities, and helping clients use Omniture tools to manage their analytics programs.  According to … Read more »

• Ben Robison
• 0 responses
•  Web Analytics