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Recent posts
- Mobile Give and Go: How to Sprint Past the Competition
- Optimize those iPhone Apps!
- Is Search Overhyped?
- Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
- Invest in People, Not Just Tools – Part II
- Test&Target Campaign Measurement
- BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising
- Developer Q&A with Stephen Hammond, Product Manager at Omniture
- Top 5 Mobile Implementation Gotchas
- Explosive Mobile Growth: A Genesis for New Opportunities
Recent comments
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Links
- DigitalAlex
- eMetrics (Jim Sterne)
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- Future Now’s grokdotcom
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- Lies, Damned Lies
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- Web Analysis, Behavioral Targeting and Advertising
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Archives
Chad GreenleafOptimizing Online Media
Chad Greenleaf currently manages the Omniture Consulting Media vertical. He has provided strategic guidance and solutions as a senior advisor to a wide variety of enterprise media clients and Fortune 500 companies from all corners of the industry. Prior to joining Omniture, Chad worked for over 7 years as a director and analyst in the media industry. |
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Move Beyond Gut Feel: Testing with Media Engagement Metrics
In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »
It’s the Economy, Stupid: Aligning Yourself with Your Company’s Business Needs
I recently spent the night sleeping out under the stars with my kids. I use the term sleeping loosely but more on that in a minute. Throughout the day, other, more appealing opportunities suddenly appeared: A night out with friends, dinner and a movie. One friend even asked if I … Read more »