The value of your fans on Facebook is zero if you aren’t monetizing them. We know this is the kind of dilemma marketers face every day when they have to justify their social media budget, and Adobe’s solution just became generally available today. In March at the Adobe Omniture Summit 2011, we promised you, the first … Read more »

• Chad Warren
• 0 responses
•  Social Media

For being such a simple concept, the Facebook’s “Like” button has the potential to be a very big deal. By bottling up a personal recommendation and placing it into a simple little button, Facebook has given an incredible tool to businesses to drive referrals. And, not just any referral: a referral with a personal recommendation … Read more »

• Chad Warren
• 0 responses
•  Social Media, Web Analytics

Yesterday, I sat in a room with social strategists representing some of the biggest brands in the World. We talked about their social media initiatives: the challenges they’re facing and the headway they are making to leverage social media to engage their customers. Of all the interesting insights, one theme came through loud and clear: The trial period is over. It’s time to demonstrate the business value of this channel. In other words, the days of social media in a silo are over.

• Chad Warren
• 2 responses
•  Social Media