I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »

• Christopher Parkin
• 1 response
•  Marketing Integration, Web 2.0

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the second in a three-part series.
Chris: What is the most important aspect that enterprises should be thinking about with … Read more »

• Christopher Parkin
• 1 response
•  Web analytics

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks.  This post is the first in a three-part series.
Chris: Lyle, why did Lithium partner with Omniture? What kind of value can … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web 2.0

I recently spoke with Larry Freed, president and CEO of ForeSee Results, for the second in a series of interviews with some of our 140+ Genesis partners. ForeSee Results uses a patented customer satisfaction methodology to capture and analyze the online “voice of the customer,” offering clients data that helps them increase sales, loyalty, recommendations … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

I recently spoke with Peter McCormick, Co-Founder and Vice President, Partnerships for ExactTarget.
CP: Email marketing and remarketing are hot areas for both web analytics solutions and email platform such as ExactTarget. It’s a great opportunity for marketers to demonstrate some new value. I’m really interested in your perspective on the unique challenges and opportunities … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

In recent years, as Internet marketing has leapt ahead again and again in terms of new ways to reach consumers, marketers have had to keep up with and learn a host of new technologies.
It is a testament to our flexibility and innovation that we have been able to conceptualize, use and ultimately measure such a … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

As I’ve written previously, online customers are increasingly demanding higher relevance from their Web experiences. And that certainly includes higher relevance from the email marketing offers they receive. By linking website behavior with email marketing campaigns, marketers can dramatically improve message relevance — and conversion results.
In fact, according to Jupiter Research, targeted … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web analytics

Clearly, the Internet is established as a global medium that allows over a billion people to efficiently obtain information, communicate and conduct business. It is the preferred technology by which new social networks form to shape and influence our culture and how businesses interact with their customers.

• Christopher Parkin
• 4 responses
•  Web analytics

User-generated content and word of mouth marketing provide a new opportunity to integrate with analytics and demonstrate value. What are the unique challenges of UGC and WOM?I’m a big fan of John Hagel’s blog “Edgeperspectives.” Some of the concepts he advances are particularly pertinent here, especially with respect to companies’ need to “adapt … Read more »

• Christopher Parkin
• 1 response
•  Web analytics

Digital marketers are faced with challenges today unlike any other time in the history of marketing. Fundamentally, the customers they are trying to attract, convert and retain are:

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web analytics