Categories
- Channel Analytics
- Marketing Integration
- migration
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (4)
- Ben Gaines (23)
- Brig Graff (2)
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (5)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (4)
- John Broady (9)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (6)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (2)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (3)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (6)
- Steve Gustavson (3)
- Wes Funk (3)
Pages
Recent posts
- Explosive Mobile Growth: A Genesis for New Opportunities
- Migration Musings on Mobile
- Internal search implementation and (a few) best practices
- Transactions and States: What Are You Measuring?
- Under the Hood: Preventative care against visit/visitor inflation
- Multi-Channel Analytics: Where do I begin?
- Emerging Mobile Channels Every Marketer Should Consider
- Automated Recommendations — Not Just for Products Anymore
- Web Services API Series - SAINT API, Your New Best Friend
- Data Organization: Variable Usage Within the Report Suite
Recent comments
- Lucas Schultze: All the exam…
- Jim Hazen: Ann - do somethin…
- Ben Gaines: Chris, Two gr…
- Ben Gaines: Ann: For standar…
- Chris: Hi Adam, quick que…
- Keith Watkins: Thank you, Be…
- Ann: We are using Omniture c…
- matt: this is extremely usef…
- Ann: What could be the code …
- Ben Gaines: That's a great p…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Christopher ParkinIntegrated Marketing Insights
As senior director Genesis Solutions for Omniture, Christopher Parkin holds overall product responsibility for the Genesis integration platform and solutions. Prior to running the Genesis platform, Christopher created and ran the product marketing organization at Omniture. In his time at Omniture he and has taken multiple new products to market while leading the global go-to-market strategy and execution for several major and minor product releases. Christopher is widely published and has also been a featured speaker and panelist at numerous Web Analytics and Digital Marketing industry events. Christopher has over 15 years of industry experience focused primarily on product marketing for enterprise technology companies including Omniture, Corillian and Siebel Systems. While at Corillian, Christopher held overall product marketing responsibilities for a broad range of online banking product segments representing annual sales of over $50M. During his tenure at Siebel Systems, Christopher held product marketing responsibility for a range of CRM applications. |
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The Importance of the CMO Dashboard
Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »
Email Marketing Insights from Experian CheetahMail’s Sara Ezrin
I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.
Why is integration … Read more »
Personalizing the Online Experience: Allurent & Partnership with Omniture Part II
I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with Omniture to provide a comprehensive … Read more »
Measuring the Impact of RIAs: Allurent & Partnership with Omniture Part I
I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. As Allurent recently partnered with Omniture, I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with … Read more »
Lithium Technologies and Catering to “Super-Users”
I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »
Enterprise Social Media: Top-and-Bottom Line Benefits
I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the second in a three-part series.
Chris: What is the most important aspect that enterprises should be thinking about with … Read more »
Lithium Technologies & Partnership with Omniture: Part One
I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the first in a three-part series.
Chris: Lyle, why did Lithium partner with Omniture? What kind of value can … Read more »
Interview with Larry Freed, President and CEO of ForeSee Results
I recently spoke with Larry Freed, president and CEO of ForeSee Results, for the second in a series of interviews with some of our 140+ Genesis partners. ForeSee Results uses a patented customer satisfaction methodology to capture and analyze the online “voice of the customer,” offering clients data that helps them increase sales, loyalty, recommendations … Read more »
Interview with Peter McCormick of ExactTarget
I recently spoke with Peter McCormick, Co-Founder and Vice President, Partnerships for ExactTarget.
CP: Email marketing and remarketing are hot areas for both web analytics solutions and email platform such as ExactTarget. It’s a great opportunity for marketers to demonstrate some new value. I’m really interested in your perspective on the unique challenges and opportunities … Read more »
Forrester: ‘Online Marketing Hub’ Inevitable Why That’s Good News
In recent years, as Internet marketing has leapt ahead again and again in terms of new ways to reach consumers, marketers have had to keep up with and learn a host of new technologies.
It is a testament to our flexibility and innovation that we have been able to conceptualize, use and ultimately measure such a … Read more »