Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.

Why is integration … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with Omniture to provide a comprehensive … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. As Allurent recently partnered with Omniture, I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with … Read more »

• Christopher Parkin
• 1 response
•  Marketing Integration

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »

• Christopher Parkin
• 1 response
•  Marketing Integration, Web 2.0

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the second in a three-part series.
Chris: What is the most important aspect that enterprises should be thinking about with … Read more »

• Christopher Parkin
• 1 response
•  Web analytics

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks.  This post is the first in a three-part series.
Chris: Lyle, why did Lithium partner with Omniture? What kind of value can … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web 2.0

I recently spoke with Larry Freed, president and CEO of ForeSee Results, for the second in a series of interviews with some of our 140+ Genesis partners. ForeSee Results uses a patented customer satisfaction methodology to capture and analyze the online “voice of the customer,” offering clients data that helps them increase sales, loyalty, recommendations … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

I recently spoke with Peter McCormick, Co-Founder and Vice President, Partnerships for ExactTarget.
CP: Email marketing and remarketing are hot areas for both web analytics solutions and email platform such as ExactTarget. It’s a great opportunity for marketers to demonstrate some new value. I’m really interested in your perspective on the unique challenges and opportunities … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration

In recent years, as Internet marketing has leapt ahead again and again in terms of new ways to reach consumers, marketers have had to keep up with and learn a host of new technologies.
It is a testament to our flexibility and innovation that we have been able to conceptualize, use and ultimately measure such a … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration