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Chris Zaharias

Centered on Search

Chris Zaharias runs Sales for Omniture's SearchCenter SEM solution, and is a seasoned sales executive whose working knowledge of search marketing dates back to the late 90's. Chris has more than a dozen years of ecommerce, online marketing and enterprise technology experience, including domestic and international management positions at Netscape, RealNames - an early pioneer in the paid keyword space - and Efficient Frontier.

SES, or “Someone Examine Strategies”
Friday, 7 August 2009 @ 10:56, by Chris Zaharias

I don’t know about you, but I dislike the word ’strategy’. It’s right up there with ’skill sets’, ‘engagement’, ’synergies’ and ‘leverage’, words businesses often use to invoke and associate with the aura of higher thought. With Search Engine Strategies San Jose, the world’s largest search marketing conference, upon us next week it … Read more »

Despite Black Friday’s Strength, Prepare SEM Campaigns for Changed Buying Habits
Tuesday, 16 December 2008 @ 11:50, by Chris Zaharias

I’m hearing people say that Black Friday was good and that sales have risen year-over-year for this holiday period. But marketers would do well to consider that this year’s Thanksgiving fell 5 days later than last year. That means this year’s U.S. holiday shopping season is 15% shorter than it was last year (27 days … Read more »

Big Changes In AdWords, And The Need To Instrument SEM Campaigns
Monday, 8 December 2008 @ 17:31, by Chris Zaharias

In late August, Google informed the search world that changes were on the horizon for AdWords. In September, AdWords users were informed that the changes would be taking effect, and since then the changes have been implemented.
To recap, the search giant has made several big changes to AdWords:

Quality Score now being calculated in real-time and … Read more »

The Tale SEM Queries Tell
Wednesday, 19 November 2008 @ 10:56, by Chris Zaharias

Since 2003 I’ve been blogging on SEM, and for most of that time I’ve tracked queries that lead people to my blog. In addition to learning that offhand references to Michael Jackson songs can lead to tons of unwanted traffic, I’ve learned a great deal about what SEM buyers are looking for. In this … Read more »

Omniture’s Platform: Coming To A City Near You
Friday, 10 October 2008 @ 15:14, by Chris Zaharias

One of the most interesting developments in the Internet space is…
…something that hasn’t happened.
Despite 10+ years of constant growth in online marketing and e-commerce, no overall platforms have emerged to serve the needs companies have in the key areas of web analytics, campaign management, conversion optimization and associated enterprise integration.
There are a number of reasons … Read more »

Automatic Match, the Coming SEM Laziness Tax
Wednesday, 28 May 2008 @ 9:46, by Chris Zaharias

One of my favorite companies is Visa. It’s right up there with Gillette, Coca-Cola and Honda as an example of a company selling products that people want and need, day in and day out. After all, who doesn’t need a credit card? What would you think, though, if I told you that Visa … Read more »