Authors
- Adam Greco (16)
- Brian Hawkins (1)
- Brent Hieggelke (6)
- Bill Mungovan (6)
- Christopher Parkin (10)
- Christian Ridge (1)
- Chris Zaharias (3)
- John Broady (5)
- Jordan LeBaron (3)
- Jim McTiernan (2)
- Lily Chiu (10)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Matt Langie (1)
- Wes Funk (2)
Categories
- Marketing Integration
- migration
- Online Marketing
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Pages
Recent posts
- The Tale SEM Queries Tell
- Highlights from Pubcon: People are Testing, They’re Really Testing!
- Products Variable [Inside Omniture SiteCatalyst]
- Testing Cart Abandonment
- Segment Builder Best Practices [Inside Omniture SiteCatalyst]
- ASI (Advanced Segment Insight) [Inside Omniture SiteCatalyst]
- Interview About Site Search Analytics w/ Hurol Inan
- Election 2008: Who’s Working on Relevancy and Engagement?
- Acting on Your Site Search Analytics
- Omniture DataWarehouse [Inside Omniture SiteCatalyst]
Recent comments
- Doug: This is great example …
- Kate O': I thought your pres…
- Hussey: It is the common pro…
- Morris O'Donagan: We at http…
- Raquel Hirsch: Here is how O…
- GA: Hi, I have created on…
- Holly: All Voters need to re…
- Dan Cross: Nicely put togeth…
- Adam Greco: Tim - Glad to he…
- Adam Greco: Tim - I agree an…
Links
- Coffee, Sun & Technology
- Commerce 360
- Conversion Rater
- DigitalAlex
- eMetrics (Jim Sterne)
- Future Now’s grokdotcom
- immeria
- Judah Phillips Weblog
- June Dershewitz on Web Analytics
- Jupiter Research (John Lovett)
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Chris ZahariasCentered on Search
Chris Zaharias runs Sales for Omniture's SearchCenter SEM solution, and is a seasoned sales executive whose working knowledge of search marketing dates back to the late 90's. Chris has more than a dozen years of ecommerce, online marketing and enterprise technology experience, including domestic and international management positions at Netscape, RealNames - an early pioneer in the paid keyword space - and Efficient Frontier. |
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The Tale SEM Queries Tell
Since 2003 I’ve been blogging on SEM, and for most of that time I’ve tracked queries that lead people to my blog. In addition to learning that offhand references to Michael Jackson songs can lead to tons of unwanted traffic, I’ve learned a great deal about what SEM buyers are looking for. In this … Read more »
Omniture’s Platform: Coming To A City Near You
One of the most interesting developments in the Internet space is…
…something that hasn’t happened.
Despite 10+ years of constant growth in online marketing and e-commerce, no overall platforms have emerged to serve the needs companies have in the key areas of web analytics, campaign management, conversion optimization and associated enterprise integration.
There are a number of reasons … Read more »
Automatic Match, the Coming SEM Laziness Tax
One of my favorite companies is Visa. It’s right up there with Gillette, Coca-Cola and Honda as an example of a company selling products that people want and need, day in and day out. After all, who doesn’t need a credit card? What would you think, though, if I told you that Visa … Read more »