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Ed Hewett

Strategic Developments Impacting Optimization of Mobile Businesses

Ed is a Business Development manager at Omniture, An Adobe Company, with responsibility for formulating and executing mobile strategy. He has over 8 years of consulting and business development experience (three years at Omniture). In his current position, Ed works with Omniture customers and partners around the world and across the mobile value chain to formulate and guide mobile analytics and optimization strategy. This blog will provide strategic market insights and direction to help businesses capitalize on the mobile opportunity.

Mobile Video, App Targeting, and Flash 10.1, Oh My!

Tuesday, 2 March 2010 @ 15:36, by Ed Hewett

At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward … Read more »

Mobile Breakout Sessions for Omniture Summit 2010

Tuesday, 19 January 2010 @ 9:24, by Ed Hewett

I’ll be hosting two mobile breakout sessions at Omniture Summit this coming March. While both sessions will be packed with “high-value”, I’d love to receive feedback from you regarding what you’re most interested in learning. You can find the session abstracts at the links below. Please leave feedback at the bottom of … Read more »

Text “Haiti” to 90999: $10M+ donated in Two Days via SMS

Saturday, 16 January 2010 @ 9:43, by Ed Hewett

Updated 1/18/2010
Over $10M $21M USD (as of 1/18/2010) has been donated to the American Red Cross via SMS for the Haitian relief effort since the campaign launched early on Wednesday (1/13/2010). By comparison, $200K+ was donated by text after the Sumatra Tsunami in 2004 and $400K+ was donated by text after Hurricane Katrina in … Read more »

And the eCommerce Black Friday & Cyber Monday Winner is … Mobile!

Wednesday, 16 December 2009 @ 11:03, by Ed Hewett

This past week I analyzed the increase in mobile browsing Omniture customers saw in conjunction with the US Thanksgiving holiday and the US Black Friday/Cyber Monday kick off to the Christmas shopping season. I found (as expected) a significant spike in overall mobile browsing over the four-day holiday weekend. In fact, every other … Read more »

How do you know when your turkey is done? Mobile Text Message!

Wednesday, 25 November 2009 @ 15:00, by Ed Hewett

Worried about getting your Thanksgiving bird cooked to perfection while wrangling relatives? There’s an app for that! The new Turkey Timer Mobile App integrates a meat thermometer with a mobile network to send an SMS to your phone when your bird is done. Now you don’t have to hover over the oven … Read more »

Mobile Give and Go: How to Sprint Past the Competition

Friday, 20 November 2009 @ 12:26, by Ed Hewett

Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to … Read more »

Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1

Wednesday, 18 November 2009 @ 20:20, by Ed Hewett

A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has … Read more »

BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising

Wednesday, 11 November 2009 @ 16:47, by Ed Hewett

Monday (11/9) at the annual Blackberry Dev Con, RIM announced a new service for app publishers and advertisers—BlackBerry® Advertising Service. The announcement marks a significant shift towards measurability and action-oriented advertising in a channel well suited to both—mobile. Using the service, developers can easily integrate high-value advertising to monetize their apps, advertisers can … Read more »

Explosive Mobile Growth: A Genesis for New Opportunities

Friday, 6 November 2009 @ 16:50, by Ed Hewett

As the mobile landscape rapidly evolves and customer usage of mobile continues to accelerate, successful companies will leverage mobile channels to gain market share, foster deeper customer relationships, and build new sources of revenue.
Strategic Developments
Rapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and … Read more »

Emerging Mobile Channels Every Marketer Should Consider

Thursday, 8 October 2009 @ 13:18, by Ed Hewett

Mobile marketing efforts have created a lot of interest lately in part from impressive response rates and big brand involvement. There’s the BMW winter tires MMS campaign that drove a 30% sales conversion rate (nearly one in three message recipients actually purchased a set of tires!).

Then there’s the Dockers shakable mobile display ad … Read more »