At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

I’ll be hosting two mobile breakout sessions at Omniture Summit this coming March. While both sessions will be packed with “high-value”, I’d love to receive feedback from you regarding what you’re most interested in learning. You can find the session abstracts at the links below. Please leave feedback at the bottom of … Read more »

• Ed Hewett
• 2 responses
•  Web analytics

Updated 1/18/2010
Over $10M $21M USD (as of 1/18/2010) has been donated to the American Red Cross via SMS for the Haitian relief effort since the campaign launched early on Wednesday (1/13/2010). By comparison, $200K+ was donated by text after the Sumatra Tsunami in 2004 and $400K+ was donated by text after Hurricane Katrina in … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

This past week I analyzed the increase in mobile browsing Omniture customers saw in conjunction with the US Thanksgiving holiday and the US Black Friday/Cyber Monday kick off to the Christmas shopping season. I found (as expected) a significant spike in overall mobile browsing over the four-day holiday weekend. In fact, every other … Read more »

• Ed Hewett
• 2 responses
•  mobile analytics

Worried about getting your Thanksgiving bird cooked to perfection while wrangling relatives? There’s an app for that! The new Turkey Timer Mobile App integrates a meat thermometer with a mobile network to send an SMS to your phone when your bird is done. Now you don’t have to hover over the oven … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has … Read more »

• Ed Hewett
• 2 responses
•  mobile analytics

Monday (11/9) at the annual Blackberry Dev Con, RIM announced a new service for app publishers and advertisers—BlackBerry® Advertising Service. The announcement marks a significant shift towards measurability and action-oriented advertising in a channel well suited to both—mobile. Using the service, developers can easily integrate high-value advertising to monetize their apps, advertisers can … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

As the mobile landscape rapidly evolves and customer usage of mobile continues to accelerate, successful companies will leverage mobile channels to gain market share, foster deeper customer relationships, and build new sources of revenue.
Strategic Developments
Rapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

Mobile marketing efforts have created a lot of interest lately in part from impressive response rates and big brand involvement. There’s the BMW winter tires MMS campaign that drove a 30% sales conversion rate (nearly one in three message recipients actually purchased a set of tires!).

Then there’s the Dockers shakable mobile display ad … Read more »

• Ed Hewett
• 1 response
•  Web analytics, mobile analytics