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Recent posts
- Mobile Give and Go: How to Sprint Past the Competition
- Optimize those iPhone Apps!
- Is Search Overhyped?
- Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
- Invest in People, Not Just Tools – Part II
- Test&Target Campaign Measurement
- BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising
- Developer Q&A with Stephen Hammond, Product Manager at Omniture
- Top 5 Mobile Implementation Gotchas
- Explosive Mobile Growth: A Genesis for New Opportunities
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Ed HewettStrategic Developments Impacting Optimization of Mobile Businesses
Ed is a Business Development manager at Omniture, An Adobe Company, with responsibility for formulating and executing mobile strategy. He has over 8 years of consulting and business development experience (three years at Omniture). In his current position, Ed works with Omniture customers and partners around the world and across the mobile value chain to formulate and guide mobile analytics and optimization strategy. This blog will provide strategic market insights and direction to help businesses capitalize on the mobile opportunity. |
Mobile Give and Go: How to Sprint Past the Competition
Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to … Read more »
Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has … Read more »
BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising
Monday (11/9) at the annual Blackberry Dev Con, RIM announced a new service for app publishers and advertisers—BlackBerry® Advertising Service. The announcement marks a significant shift towards measurability and action-oriented advertising in a channel well suited to both—mobile. Using the service, developers can easily integrate high-value advertising to monetize their apps, advertisers can … Read more »
Explosive Mobile Growth: A Genesis for New Opportunities
As the mobile landscape rapidly evolves and customer usage of mobile continues to accelerate, successful companies will leverage mobile channels to gain market share, foster deeper customer relationships, and build new sources of revenue.
Strategic Developments
Rapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and … Read more »
Emerging Mobile Channels Every Marketer Should Consider
Mobile marketing efforts have created a lot of interest lately in part from impressive response rates and big brand involvement. There’s the BMW winter tires MMS campaign that drove a 30% sales conversion rate (nearly one in three message recipients actually purchased a set of tires!).
Then there’s the Dockers shakable mobile display ad … Read more »
Measure your mobile initiatives
Nearly every day I read articles on Mobile Marketer about businesses launching new mobile initiatives: from mobile ad campaigns to iPhone apps and from enhanced vendor services to strategic partnerships. Even after cutting through the hype, its obvious enterprises large and small are scaling up their investment in mobile. Yet, as I read news feeds … Read more »
The Mobile Opportunity [Inside Omniture SiteCatalyst]
For years mobile has been touted as the next big opportunity. Now with 1 billion mobile applications downloaded from Apple’s iTunes store, 3G topping 25% of total subscriptions in Europe and the United States (80%+ in some parts of Asia), and worldwide Smartphone sales comprising 12% of all handset sales, businesses around the world … Read more »
