I recently had the opportunity to catch with Tony Bradshaw, VP of Internet Business and Technology at The Lampo Group, Inc. a Dave Ramsey Company. Tony has built an analytics & optimization program at DaveRamsey.com, which includes SiteCatalyst, Discover and Test & Target. I wanted to find out the lessons Tony had … Read more »

• John Broady
• 1 response
•  Testing and Targeting, Web analytics

Following are a few of the questions about testing that I get most often, and my best answers. Let me know if your experiences match mine.
Is it true that “ugly” pages always win?
Hardly. This is a misconception caused when an ugly page beats a high-concept design. Remember, ugly beats confusing any day.
Is simple always better?
My … Read more »

• John Broady
• 1 response
•  Testing and Targeting

Do you remember the Buick Reatta?  Designed to be the comeback car for Buick in the late 1980’s, the Reatta instead became infamous for its ill-conceived “Electronic Control Center”, a touchscreen console that lumped all climate and radio functions in a single, convoluted system.  Drivers and critics howled about needing to navigate multiple screens just … Read more »

• John Broady
• 3 responses
•  Testing and Targeting, Web 2.0

Over the next few weeks, I’ll be using my blog posts to highlight the Test & Target tools you have at your disposal, as well as call out the most effective ways to use them.
I’ll start the series with the A/B test, one of the most fundamental tools in your arsenal. With multivariate tests … Read more »

• John Broady
• 1 response
•  Testing and Targeting

One of the most common questions we get at OTTO Digital is: “How can I optimize my site’s landing pages?” This is a great question! After all, you’re likely paying good money to drive users to your landing pages, so it only makes sense to put effort into making sure that users actually … Read more »

• John Broady
• 6 responses
•  Search Engine Marketing