Next month, Omniture will be a platinum sponsor of Econsultancy’s Peer Summit in New York City on October 8th. (The event is invitation only, but free to qualified attendees, so don’t forget to request attendance if you’ll be in the area.)
The event is designed to get senior marketers together at topic-specific roundtables to share effective … Read more »

• John Broady
• 0 responses
•  Testing and Targeting, mobile analytics

Recently my consulting team, Omniture Digital, ran multivariate tests on “Request for Information” forms for two online universities. It turned out to be a classic case of how different audiences respond quite differently depending on the context. It was also a great reminder of why it’s extremely difficult to generalize “Best Practices”.
First some background: For … Read more »

• John Broady
• 1 response
•  Testing and Targeting

We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »

• John Broady
• 1 response
•  Online Marketing, Testing and Targeting

I recently moderated a webinar with John Pace of Real Networks and John Lovett of Jupiter/Forrester. The webinar focused on how to build an effective optimization organization. The response to the webinar has been very positive. In fact, I’ve gotten so many questions about this topic that I’ve decided to follow up with a few … Read more »

• John Broady
• 0 responses
•  Testing and Targeting

I recently had the opportunity to catch with Tony Bradshaw, VP of Internet Business and Technology at The Lampo Group, Inc. a Dave Ramsey Company. Tony has built an analytics & optimization program at DaveRamsey.com, which includes SiteCatalyst, Discover and Test & Target. I wanted to find out the lessons Tony had … Read more »

• John Broady
• 1 response
•  Testing and Targeting, Web analytics

Following are a few of the questions about testing that I get most often, and my best answers. Let me know if your experiences match mine.
Is it true that “ugly” pages always win?
Hardly. This is a misconception caused when an ugly page beats a high-concept design. Remember, ugly beats confusing any day.
Is simple always better?
My … Read more »

• John Broady
• 1 response
•  Testing and Targeting

Do you remember the Buick Reatta?  Designed to be the comeback car for Buick in the late 1980’s, the Reatta instead became infamous for its ill-conceived “Electronic Control Center”, a touchscreen console that lumped all climate and radio functions in a single, convoluted system.  Drivers and critics howled about needing to navigate multiple screens just … Read more »

• John Broady
• 3 responses
•  Testing and Targeting, Web 2.0

Over the next few weeks, I’ll be using my blog posts to highlight the Test & Target tools you have at your disposal, as well as call out the most effective ways to use them.
I’ll start the series with the A/B test, one of the most fundamental tools in your arsenal. With multivariate tests … Read more »

• John Broady
• 1 response
•  Testing and Targeting

One of the most common questions we get at OTTO Digital is: “How can I optimize my site’s landing pages?” This is a great question! After all, you’re likely paying good money to drive users to your landing pages, so it only makes sense to put effort into making sure that users actually … Read more »

• John Broady
• 6 responses
•  Search Engine Marketing