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Pages
Recent posts
- Facebook’s IPO: The $100 Billion Question for Marketers
- Testing 303 - Advanced Optimization Paradigms - Part 2
- Tech Marketing Insights - EP5
- Standard Testing Methodology — Step 1:Question Creation
- Standard Testing Methodology — Intro
- Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process
- Testing 303 - Advanced Optimization Paradigms - Part 1
- Testing 202 – 5 disciplines to get greater value from your testing program
- Testing 101 - 5 disciplines to grow your testing program
- Understanding the business value of social media
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Links
- DigitalAlex
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- Lies, Damned Lies
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- Web Analysis, Behavioral Targeting and Advertising
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Archives
Josh JamesCustomer and Market Trends
As senior vice president and general manager of the Omniture business unit, Josh James oversees all aspects of the Omniture® Online Marketing Suite, the industry leading solution enabling chief marketing officers to optimize advertising spending and conversion. The Suite includes a comprehensive portfolio of applications for visitor acquisition, conversion, online analytics and multi-channel analytics built on an open business analytics platform and sold as an online and on-premise solution. James was previously the CEO and co-founder of Omniture, Inc., acquired by Adobe in October 2009. James co-founded Omniture in 1996 and successfully took the company public in 2006 as the youngest CEO for a NASDAQ-traded company. In 2007 and 2008, he spearheaded five successful acquisitions that helped propel Omniture’s technology innovation, expand the company’s footprint in key geographic areas and increase market share. As a result, Omniture was named to the 2008 Fast Company Fast 50 list of the world's most innovative companies, and was recognized on the Inc. 500 for four years in a row and the Deloitte Technology Fast 500 for seven years. Prior to co-founding Omniture, James founded three successful, Internet-focused, high-technology companies. He was the recipient of the 2006 Ernst & Young Entrepreneur of the Year Award, Technology Entrepreneur of the Decade by Brigham Young University, and was recently recognized by Fortune Magazine in its 2009 feature “40 Under 40.” James is the founder of Silicon Slopes, a private-sector initiative whose mission is to promote the interests of high-tech in Utah, and he advises and participates in a number of other boards and committees including the BYU Kevin Rollins eBusiness Center, the Utah Symphony and the Utah Technology Council. James studied business management and entrepreneurship at Brigham Young University. |
