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Jose Santa Ana

Decisions Powered by Insight

Jose Santa Ana is Product Marketing Director for Insight, Omniture’s multi-channel analytics solution that enables organizations to quickly analyze large volumes of rapidly evolving data in real-time, to correlate online and offline data for a better understanding of customer behavior and preferences. Jose has over 20 years experience in IT and enterprise software with marketing roles at IBM, 3Com, Amdocs, and Hyperion Solutions (now Oracle), as well as industry analyst roles at both IDC and Gartner. At Gartner, Jose covered the global data warehousing and business intelligence markets. Jose has broad international exposure, having lived and worked in the Philippines, Australia, Hong Kong, and Singapore before moving to the US.

Multi-Channel Analytics: Where do I begin?
Wednesday, 14 October 2009 @ 11:12, by Jose Santa Ana

A couple of weeks ago, I wrote a byline article for DMNews.com about the approach to take when planning a multi-channel analytics initiative.  I thought I’d share it here as well:

The number of channels available to marketers for reaching their target audience has been growing dramatically over the years.  It was not long ago when … Read more »

Insight: Are We There Yet?
Wednesday, 15 July 2009 @ 16:38, by Jose Santa Ana

It’s that time of year. Yesterday, my sister and her family packed into their vehicle and are now on their summer vacation road trip to visit me. I can almost hear the kids in the back seat doing the time-honored “Are we there yet?” routine. That reminded me of a paper I published 11 years … Read more »