Categories
- Channel Analytics
- Marketing Integration
- migration
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (4)
- Ben Gaines (23)
- Brig Graff (2)
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (5)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (4)
- John Broady (9)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (6)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (2)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (3)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (6)
- Steve Gustavson (3)
- Wes Funk (3)
Pages
Recent posts
- Explosive Mobile Growth: A Genesis for New Opportunities
- Migration Musings on Mobile
- Internal search implementation and (a few) best practices
- Transactions and States: What Are You Measuring?
- Under the Hood: Preventative care against visit/visitor inflation
- Multi-Channel Analytics: Where do I begin?
- Emerging Mobile Channels Every Marketer Should Consider
- Automated Recommendations — Not Just for Products Anymore
- Web Services API Series - SAINT API, Your New Best Friend
- Data Organization: Variable Usage Within the Report Suite
Recent comments
- Lucas Schultze: All the exam…
- Jim Hazen: Ann - do somethin…
- Ben Gaines: Chris, Two gr…
- Ben Gaines: Ann: For standar…
- Chris: Hi Adam, quick que…
- Keith Watkins: Thank you, Be…
- Ann: We are using Omniture c…
- matt: this is extremely usef…
- Ann: What could be the code …
- Ben Gaines: That's a great p…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Kiran Kairab FerrandinoImplementation Best Practices & Strategy
Kiran is a Senior Project Manager for the Omniture Consulting team and will be developing and deploying Fusion methodology for the Omniture Project Management Office. She has worked in the Analytics industry since 2005 and has focused heavily on project management of large implementations and developing ongoing strategies for her clients to ensure adoption and scalability in dynamic environments. Kiran has worked on all aspects of Discover onPremise implementations and is now responsible for developing processes and best practice solutions for complex, multi-product engagements. Prior to her entry into the web analytics arena, Kiran worked at several large consulting companies including Accenture and Cap Gemini where her main focus was on Business Process Redesign. You can follow her on Twitter @kferrandino. |
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A Sandwich is a Sandwich – or is it? “Owning Your Business Requirements”
I am not the easiest person to live with. I think my husband would be the first to tell you. And while I am at home on bed rest in the final stages of pregnancy – I think the high maintenance factor could be a little higher than normal, even for me. But my current … Read more »
No Free Lunch – Embracing the Analytics “Journey”
My old high school Cross-Country Coach, Walter Miller, used to tell us (usually around our 6th mile at 6:45 AM in the morning), “There is no such thing as a free lunch!” While I did not always understand what Mr. Miller was yelling at me from the confines of his cushy minivan on these torturous … Read more »