Most of my work these days revolves around helping clients put their data together into a full 360° multi-channel view in Adobe Insight, and then use that data to drive real business results.
I thought it would be interesting to showcase some examples of how marketers are using Insight, in Customer-centric datasets, to make real marketing … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing

This breaks “out of the box” of what I typically choose to write about (analysis-related items related to Adobe Insight), but a good question came up on Twitter today from one of our clients (you follow the #AdobeInsight hash tag, right?) Although the question leans more technical/architectural, it’s an area where power analysts / power users frequently … Read more »

• Michael Halbrook
• 2 responses
•  Channel Analytics

There was a very exciting announcement today regarding the Adobe Online Marketing Suite, powered by Omniture:
The newest release of Adobe Insight, version 5.4, is now available!
I’ve been lucky to have several of my own day-to-day clients take an active role in the external customer beta process of Adobe Insight 5.4, and as we’ve gone through … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Web Analytics

I’m stoked about Adobe Omniture Summit next week! It sounds like we’ll have the chance to hang out and network with more users of Adobe Insight than ever before at a Summit. We also have some excellent opportunities for Insight users & non-users alike to learn more about some of our showcase data integrations in … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

One question that beginner Adobe Insight analysts frequently ask is “What are Small Elements?” Actually, even advanced analysts ask this from time to time, and it’s a good question with a relatively simple answer.
Uniques Exceeded: The first 500,000 elements in a month
If you’ve used Adobe SiteCatalyst, you’re likely familiar with the “Uniques Exceeded” element in … Read more »

• Michael Halbrook
• 3 responses
•  Channel Analytics

One of the very powerful and commonly-used visualizations in Adobe Insight is the Worksheet visualization. It allows an analyst to create ad hoc metrics and filters. Like a standard spreadsheet, every cell can contain a static value or a formula - including references to other cells. In addition, though, Insight Worksheet cells can contain formulas … Read more »

• Michael Halbrook
• 1 response
•  Channel Analytics

(Cross-posted on the Omniture Summit 2010 Blog)
There’s an abundance of opportunity for an online marketer at Omniture Summit, and you certainly have to carefully choose what you’ll do to maximize your time at Summit.
I’m hoping that everyone at Summit will make some time to explore what Omniture Insight might be able to offer their business … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

It’s quite common that a customer starting to use Omniture Insight will tell us that one of the key business reasons for adding Insight to their tool set is for its power of Segmentation.
In Omniture Insight, Segments are simply user-defined, re-usable selections of data. They’re quick to use and powerful in analysis when you … Read more »

• Michael Halbrook
• 1 response
•  Channel Analytics

Last Friday, I noticed someone on Twitter ask “Omniture is awesome, but… We want to track an application where we can’t have a third party getting personal customer info. Any Ideas?”
The answer was obvious to me, but I realize that for most of our customers, accustomed to having their data for most parts of the … Read more »

• Michael Halbrook
• 1 response
•  Channel Analytics

When the solution now called Omniture Insight became part of the Omniture Suite last year, marketers gained the powerful opportunity to integrate existing web (SiteCatalyst) data with other data points, including offline data. Many Omniture customers have already taken advantage of this opportunity and are proving that the “sky is the limit” as far as … Read more »

• Michael Halbrook
• 6 responses
•  Channel Analytics, Marketing Integration