It’s quite common that a customer starting to use Omniture Insight will tell us that one of the key business reasons for adding Insight to their tool set is for its power of Segmentation.
In Omniture Insight, Segments are simply user-defined, re-usable selections of data. They’re quick to use and powerful in analysis when you … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

Last Friday, I noticed someone on Twitter ask “Omniture is awesome, but… We want to track an application where we can’t have a third party getting personal customer info. Any Ideas?”
The answer was obvious to me, but I realize that for most of our customers, accustomed to having their data for most parts of the … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

When the solution now called Omniture Insight became part of the Omniture Suite last year, marketers gained the powerful opportunity to integrate existing web (SiteCatalyst) data with other data points, including offline data. Many Omniture customers have already taken advantage of this opportunity and are proving that the “sky is the limit” as far as … Read more »

• Michael Halbrook
• 5 responses
•  Channel Analytics, Marketing Integration