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Matt LangieForward Thinking on Analytics
Matthew Langie is Senior Director of Product Marketing for Omniture where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover. He has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain. |
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You Got Your Chocolate In My Peanut Butter!-Can Web Analytics and Panel-Based Data Really Be Good Together?
As the online advertising market and breadth of publishers have grown over the years, the continuing challenge for advertisers and publishers alike has been telling the true story of the online audience. Knowing the real measure of a site’s online audience means real dollars-both in advertising revenue determined by CPM rates as well … Read more »
The Future of Web Analytics is…Online Analytics!
Last week was a pretty big week for the Web Analytics industry. With the publication of the Forrester Research US Web Analytics Forecast 2008 by John Lovett, we learned the relative maturity of the market today and where adoption is headed over the next 5 years. There are certainly some interesting findings in … Read more »
Building Customer Loyalty with iPhone Apps
I’ve been a long time user of the RIM Blackberry mobile devices- dating back to 1998 with some of their first 3-line LCD devices like the BellSouth Inter@ctive Pager. These early messenger devices were truly just that- little brick keyboards with small screens only usable for instant push email messaging as a 2-way … Read more »
Mobile Analytics - So Where Do I Start?
I was in San Diego last week (yes, a choice location) speaking on a mobile analytics panel as part of the San Diego Software Industry Council (SDSIC) annual Forum on Analytics. The event was held in Del Mar and attracted many local software professionals as well as other notable figures in the … Read more »
You CAN Take It With You-Musings on Mobile
The only constant is change, to paraphrase everyone’s favorite Greek philosopher Heraclitus. I would contend this certainly holds true for us in the technology business-especially online marketing & web analytics. If you step back and think about how the web has evolved in the past 10 years, it’s even more amazing to … Read more »