If you peruse web analytics blogs and/or any social media outlet that deals with wed analytics you will definitely come across the name Rudi Shumpert.  He is quickly becoming famous on the web from the new solutions he creates and his insights on how to take advantage of all the data available.
One of his most … Read more »

• Pearce Aurigemma
• 0 responses
•  Web analytics

Omniture Summit is an exciting time of the year.  You get to hear presentations from world leaders and network with your peers at the most important web analytics event all year.  For those of you who are able to go I wrote a simple post on my summit session blog to help you get the … Read more »

• Pearce Aurigemma
• 0 responses
•  Web analytics

If you have never had the pleasure of speaking with an Engineering Services Consultant then I can give you my personal guarantee that you will learn something if you do.  Engineering Services’ will have a dedicated room where you can talk one on one to get your questions answered.
Here is some advice to make the … Read more »

• Pearce Aurigemma
• 0 responses
•  Web analytics

The Cost of Goods Sold (COGS) VISTA solution is one of my favorite solutions because it gives context.  As we all know data are basically useless without context and revenue is no exception.  What would you rather have A) $1,000 in revenue or B) $100,000 in revenue?  Ok, I am obviously going to have a twist here. Here is … Read more »

• Pearce Aurigemma
• 1 response
•  Web analytics

Welcome to the second post in the Web Services API Series.  Here I will describe what you can do with the SAINT API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 2 responses
•  SEO, Web 2.0, Web analytics

Omniture Engineering Services developed a large number of Complimentary VISTA Solution - Google Search Rank solutions since it was announced several months ago.  We heard back from some of you about your success with the solution but we encourage you to send more.   If you have success stories or comments on the development of the … Read more »

• Pearce Aurigemma
• 5 responses
•  Web analytics

Welcome to the start of the Web Services API Series. In part 1, I will describe what you can do with Omniture’s Reporting API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 0 responses
•  Marketing Integration, Web analytics

Omniture recently announced that it would offer a Complimentary VISTA solution to any company that requested it, allowing Google natural search page ranking to be passed into a variable whenever it occurs in the referring URL. This is the first time that Omniture has offered a VISTA solution for no additional cost, and my primary … Read more »

• Pearce Aurigemma
• 10 responses
•  Web analytics

A coworker sent me a link to a blog post about Getting More from your Omniture Implementation by Gary Angel the president and CEO of Semphonic.  The post is well thought-out, clear and honest about the benefits and some caveats of VISTA solutions.  The first VISTA solution he covers is the Unified Sources VISTA rule which … Read more »

• Pearce Aurigemma
• 1 response
•  Web analytics

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 9 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web analytics