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Recent posts
- Mobile Give and Go: How to Sprint Past the Competition
- Optimize those iPhone Apps!
- Is Search Overhyped?
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- Invest in People, Not Just Tools – Part II
- Test&Target Campaign Measurement
- BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising
- Developer Q&A with Stephen Hammond, Product Manager at Omniture
- Top 5 Mobile Implementation Gotchas
- Explosive Mobile Growth: A Genesis for New Opportunities
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Archives
Wes FunkDemand Marketing Principles
Wes Funk has a passion for online marketing, and looks for every opportunity to help businesses apply the relevance, convenience, and reach of the Internet to their customers. As Director of Online Marketing at Omniture, Wes brings thought leadership from Omniture, their network of partners, and across the industry in the form of webinars and best practice guides. His team also oversees the planning and execution of display media, email, search, and other online marketing campaigns. |
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Social Media in 30 Seconds
If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.
UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.
Categories of Social Media:
Social News sites allow … Read more »
SEM tactic #1. Refining Keyword Bidding
As Marketers, we often get busy with the mechanics of marketing and forget some of the fundamentals of keyword bidding. Here’s a quick checklist to make sure your bids are optimized.
• Search Engine Suggestions
Search engines offer suggestions on where to set your bids, based on the landscape
and historical search traffic. They will tell you to … Read more »
Online Marketing Tactics: ‘No More Dish Soap’
Remember when we used to actually watch commercials? As an experiment sometime, take an extra few minutes to not skip the commercials of your favorite TV show. You might be surprised by how many are not relevant to you.
Search engines have raised our expectations. When I enter a search into Google, I expect results to … Read more »