(Cross-posted on the Omniture Summit 2010 Blog)
There’s an abundance of opportunity for an online marketer at Omniture Summit, and you certainly have to carefully choose what you’ll do to maximize your time at Summit.
I’m hoping that everyone at Summit will make some time to explore what Omniture Insight might be able to offer their business … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

A couple of weeks ago, I wrote a byline article for DMNews.com about the approach to take when planning a multi-channel analytics initiative.  I thought I’d share it here as well:

The number of channels available to marketers for reaching their target audience has been growing dramatically over the years.  It was not long ago when … Read more »

• Jose Santa Ana
• 2 responses
•  Channel Analytics

It’s quite common that a customer starting to use Omniture Insight will tell us that one of the key business reasons for adding Insight to their tool set is for its power of Segmentation.
In Omniture Insight, Segments are simply user-defined, re-usable selections of data. They’re quick to use and powerful in analysis when you … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

Last Friday, I noticed someone on Twitter ask “Omniture is awesome, but… We want to track an application where we can’t have a third party getting personal customer info. Any Ideas?”
The answer was obvious to me, but I realize that for most of our customers, accustomed to having their data for most parts of the … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

It’s that time of year. Yesterday, my sister and her family packed into their vehicle and are now on their summer vacation road trip to visit me. I can almost hear the kids in the back seat doing the time-honored “Are we there yet?” routine. That reminded me of a paper I published 11 years … Read more »

• Jose Santa Ana
• 0 responses
•  Channel Analytics

When the solution now called Omniture Insight became part of the Omniture Suite last year, marketers gained the powerful opportunity to integrate existing web (SiteCatalyst) data with other data points, including offline data. Many Omniture customers have already taken advantage of this opportunity and are proving that the “sky is the limit” as far as … Read more »

• Michael Halbrook
• 5 responses
•  Channel Analytics, Marketing Integration