Channel Analytics Blog

This blogpost is a continuation of Part 1. Please make sure you read that also to get the context of why the iOS App Measurement library needs updates for iOS 5.
Tonight we are releasing an iOS App Measurement update that includes a large change for clients using the default Visitor ID method that previously set … Read more »

• Roger Woods
• 3 responses
•  Channel Analytics, Inside Discover, Marketing Integration, Migration, Mobile Analytics, Omniture Business, Web Analytics

Welcome to the last and final part in this series of the Suite for SEM Marketers, if you missed parts 1 or 2 your can get them here and here. In this post I open up the fire hose and give you insights into how to use our conversion products to engage the warp drive … Read more »

• Justin Grover
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Testing and Targeting, Web Analytics

Most of my work these days revolves around helping clients put their data together into a full 360° multi-channel view in Adobe Insight, and then use that data to drive real business results.
I thought it would be interesting to showcase some examples of how marketers are using Insight, in Customer-centric datasets, to make real marketing … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing

This breaks “out of the box” of what I typically choose to write about (analysis-related items related to Adobe Insight), but a good question came up on Twitter today from one of our clients (you follow the #AdobeInsight hash tag, right?) Although the question leans more technical/architectural, it’s an area where power analysts / power users frequently … Read more »

• Michael Halbrook
• 2 responses
•  Channel Analytics

There was a very exciting announcement today regarding the Adobe Online Marketing Suite, powered by Omniture:
The newest release of Adobe Insight, version 5.4, is now available!
I’ve been lucky to have several of my own day-to-day clients take an active role in the external customer beta process of Adobe Insight 5.4, and as we’ve gone through … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Web Analytics

I’m stoked about Adobe Omniture Summit next week! It sounds like we’ll have the chance to hang out and network with more users of Adobe Insight than ever before at a Summit. We also have some excellent opportunities for Insight users & non-users alike to learn more about some of our showcase data integrations in … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

As the title of this blog suggests I write about advanced topics.  However, sometimes even the more “basic” versions of what I talk about are still advanced.   So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.
Recently, I wrote about Facebook … Read more »

• Pearce Aurigemma
• 4 responses
•  Channel Analytics, Social Media, Web 2.0, Web Analytics

I figured it’s about time I started blogging again. I’ll bet some of you thought I had died. No, I did not. I’ve just been busy adjusting to life as a Product Manager and working hard to help implement as many of the fantastic ideas that I learned from you on Twitter and elsewhere over … Read more »

• Ben Gaines
• 20 responses
•  Channel Analytics, SEO, Search Engine Marketing, Web Analytics

One question that beginner Adobe Insight analysts frequently ask is “What are Small Elements?” Actually, even advanced analysts ask this from time to time, and it’s a good question with a relatively simple answer.
Uniques Exceeded: The first 500,000 elements in a month
If you’ve used Adobe SiteCatalyst, you’re likely familiar with the “Uniques Exceeded” element in … Read more »

• Michael Halbrook
• 3 responses
•  Channel Analytics

This year at Summit (2010), we tried out a new set of sessions - we held Developer Labs where every attendee got to work on a station provided to them, writing code and testing it so as to walk away having written something valuable to take back home. One focused on how Partners integrate with … Read more »

• Brent Watson
• 2 responses
•  Channel Analytics, Marketing Integration, Web Analytics