Marketing Integration Blog

This blogpost is a continuation of Part 1. Please make sure you read that also to get the context of why the iOS App Measurement library needs updates for iOS 5.
Tonight we are releasing an iOS App Measurement update that includes a large change for clients using the default Visitor ID method that previously set … Read more »

• Roger Woods
• 3 responses
•  Channel Analytics, Inside Discover, Marketing Integration, Migration, Mobile Analytics, Omniture Business, Web Analytics

A Thousand Points of Insight Part Three: Adobe Genesis 3.0 Unveiled
Christopher Parkin, Director, Genesis Solutions, Digital Marketing Business Unit, Adobe
You asked; we listened and responded.
The industry’s gold-standard for integrations that work across digital marketing technologies just got even better. Building on feedback from you, our valued customers and partners who comprise the more … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web Analytics

A recent Forrester report released on October 12th on “How B2B Firms Can Improve their Email Marketing” indicated that on average B2B companies have ” half as many interactive staff and 13% lower budgets than B2C firms.”  If you’re in B2B email marketing you probably live this reality every day.  We understand completely because we’re … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing

Sometimes the daily grind of measuring marketing successes is just too overwhelming to deal with.  I recently read an article about the Olympics and it reminded me that this marketing loaded event is coming up again.  It seems like a good time to highlight the opportunity to identify critical marketing moments for an all out … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

The annual press release about how awesome online advertising is was delivered by the IAB a few days ago.
Read Article
Having been in the online advertising space for eek…15 years now, it is a familiar tune.  But this year, I have to admit, I just get the feeling that it truly is a moment to reflect … Read more »

• Tamara Gaffney
• 1 response
•  Brand, Marketing Integration, Online Marketing, Web Analytics

Welcome to the last and final part in this series of the Suite for SEM Marketers, if you missed parts 1 or 2 your can get them here and here. In this post I open up the fire hose and give you insights into how to use our conversion products to engage the warp drive … Read more »

• Justin Grover
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Testing and Targeting, Web Analytics

Most of my work these days revolves around helping clients put their data together into a full 360° multi-channel view in Adobe Insight, and then use that data to drive real business results.
I thought it would be interesting to showcase some examples of how marketers are using Insight, in Customer-centric datasets, to make real marketing … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing

With the latest release of Seach&Promote there is an exciting new integration geared at making your life just a little bit easier. Search&Promote now has the ability to export the meta data about the content it indexes to SAINT, without ……..(wait for it)……… any IT involvement. Let me give you an example of what I … Read more »

• Justin Grover
• 0 responses
•  Marketing Integration, Online Marketing, Web Analytics

For my first post in the Suite Talk series I am going to show you how to target surveys using T&T. Surveys are useful tools for getting inside people’s heads. They give insight into what people are thinking, what they intend and the way they feel. Most surveys are trying to assess very specific things … Read more »

• Justin Grover
• 0 responses
•  Marketing Integration, Online Marketing, Testing and Targeting, Web Analytics

Interesting that historically, a Content Management System (CMS) is typically defined as a tool to manage assets. Is a CMS tool really just a commoditized utility to manage assets? Why do we need to manage assets? Shouldn’t we be managing customers? The customers that visit our website exhibit distinct behavioral patterns, and we should be … Read more »

• Brandon Hartness
• 1 response
•  Marketing Integration, Omniture Business, Testing and Targeting, Web Analytics