I had the opportunity to attend the AdobeMAX event in Los Angeles eariler this month. I sat there soaking in the eye candy that Adobe’s products can create thinking, “yeah, but how would that look on my Blackberry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash 10.1 running on a … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Online Merchandising, Web analytics, mobile analytics

More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Site Search, Testing and Targeting, Web analytics

Welcome to the start of the Web Services API Series. In part 1, I will describe what you can do with Omniture’s Reporting API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 0 responses
•  Marketing Integration, Web analytics

I like blog posts that have solid themes, but sometimes there are questions I’d like to answer that may not be long enough to constitute their own post. In such cases, I’ll use a “potpourri” format similar to the popular Bill Simmons mailbag recurring feature on ESPN.com to hit a bunch of disparate topics in … Read more »

• Ben Gaines
• 5 responses
•  Marketing Integration, Web analytics

In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 1 response
•  Marketing Integration, Online Marketing, Web 2.0, Web analytics

As a gastronome (or “gastrognome” since I’m less than 5′ 8″ tall), I love anything related to food. That’s why I was excited to speak with the folks at the French Culinary Institute (FCI) to hear what’s new since they migrated from HBX to the SiteCatalyst platform. I chatted with Raina Bien, Associate Director of … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Web analytics, migration

Imagine taking a class in college without clearly knowing what is expected by your professor or how you will be graded. Nothing could be more stressful to a recovering “grade whore” like me. You could lean over to an intelligent-looking classmate beside you and ask their opinion of what is expected and how you will … Read more »

• Brent Dykes
• 4 responses
•  Marketing Integration, Web analytics

Back in March Omniture announced our $25K Partner Developer Challenge. The challenge offered first and second place prizes of $15K and $10K respectively, plus the opportunity to promote the winning applications to Omniture customers. Finalists were selected recently and I’m excited to announce that we had three winners, one for first … Read more »

• Jeff Minich
• 2 responses
•  Marketing Integration, Web analytics

Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.

Why is integration … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing