Dear Negative Stakeholder,
How are you?  It’s been way too long since we last chatted!  I know that you are probably not happy that I am calling you “negative.”  “What’s up with that?,” you are thinking.
I am a very positive person, you might even think.  “I used to be a cheerleader!” you may say.  “Or, I … Read more »

• Kiran Kairab Ferrandino
• 6 responses
•  Omniture Business, Web analytics

Once upon an Analytics implementation, in a land known as Smooth Sailing, there lived an Omniture Project Manager.  This Omniture Project Manager had traveled to a distant land to meet a new client with whom she would embark on an Analytics Journey.  On this journey, she took with her some brave and knowledgeable resources from … Read more »

• Kiran Kairab Ferrandino
• 4 responses
•  Omniture Business, Online Marketing, Web analytics

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »

• Josh James
• 0 responses
•  Omniture Business, Online Marketing, Search Engine Marketing, Web analytics