Omniture Business Blog

2,000 people, 9 countries, 5 languages, over 2 months…
Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

Henry Ford advocated his “one size fits all” strategy on Model T production when he said, “Any customer can have a car painted any color that he wants so long as it is black.”*
Eighty-nine years later, companies are embracing the idea that each customer is unique and deserves relevant, personalized experiences and product options. What’s … Read more »

• Natalie Lacuesta Byrum
• 0 responses
•  Omniture Business, Online Merchandising

This blogpost is a continuation of Part 1. Please make sure you read that also to get the context of why the iOS App Measurement library needs updates for iOS 5.
Tonight we are releasing an iOS App Measurement update that includes a large change for clients using the default Visitor ID method that previously set … Read more »

• Roger Woods
• 3 responses
•  Channel Analytics, Inside Discover, Marketing Integration, Migration, Mobile Analytics, Omniture Business, Web Analytics

Adobe recently announced general availability of a new product, Adobe AudienceResearch. This announcement builds upon Adobe’s Audience Certification Program to provide content publishers with an independent certification of key SiteCatalyst metrics. This enables publishers to accurately represent their audiences in the ad selling process for ads whether those ads appear on sites, in digital magazine … Read more »

• Ben Robison
• 1 response
•  Omniture Business

In my last post, I addressed the need for digital publishers to segment their audience to fulfill demand across the entire demand curve and maximize revenue. In this post I’ll review the historically inefficient ways media has been bought and sold, and why those methods are yielding to more efficient transactional models.
Direct Media Sales
With the … Read more »

• David Humpherys
• 0 responses
•  Omniture Business, Testing and Targeting

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:

58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.

36% are measuring the impact of social media marketing on revenue, but … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media, Web Analytics

The highly anticipated release of iOS 5 is causing waves of excitement across the mobile landscape. When the Tech Crunch reported on UDID changes in iOS 5, the wave then rippled through the mobile marketing ecosystem in the form of “What does UDID removal mean to mobile analytics for apps?” As noted in the report, … Read more »

• Roger Woods
• 0 responses
•  Mobile Analytics, Omniture Business, Web Analytics

Digital publishers maximize display advertising revenue by optimizing their inventory for online advertisers. Economic principles reveal a model that publishers can use to increase the performance of their ad business.

• David Humpherys
• 0 responses
•  Omniture Business, Testing and Targeting

Interesting that historically, a Content Management System (CMS) is typically defined as a tool to manage assets. Is a CMS tool really just a commoditized utility to manage assets? Why do we need to manage assets? Shouldn’t we be managing customers? The customers that visit our website exhibit distinct behavioral patterns, and we should be … Read more »

• Brandon Hartness
• 1 response
•  Marketing Integration, Omniture Business, Testing and Targeting, Web Analytics