Categories
- Channel Analytics
- Marketing Integration
- migration
- Omniture Business
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- social media
- Testing and Targeting
- Web 2.0
- Web analytics
Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (9)
- Ben Gaines (33)
- Brig Graff (2)
- Bret Gundersen
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (6)
- Brent Watson (1)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (12)
- John Broady (10)
- Josh James (1)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (9)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (4)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (4)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (11)
- Siddharth Chaudhary (1)
- Steve Gustavson (3)
- Wes Funk (4)
Pages
Recent posts
- Keep Your Web Data Clean and Safe to Drink - Part I
- Summit Topic #3: Participation
- Summit Topic #2: getPercentPageViewed plug-in
- Summit Topic #1: Visitor Scoring in SiteCatalyst
- Welcome to the Idea Exchange!
- Dynamic Ad Targeting & Optimization Using Omniture Test&Target
- Mobile Video, App Targeting, and Flash 10.1, Oh My!
- Insight at Summit 2010 [Analysis with Insight]
- The Secret Revealed – New Solution Give Away (Advanced Solutions)
- Delivering Quick Wins: Score Early and Often - Part II
Recent comments
- Betsy: I am trying to exclud…
- Imran: Nice work! Facebook's…
- Milwaukee SEO: Thanks for sh…
- Ben Gaines: Vitor, Great qu…
- Ben Gaines: Absolutely. Mayb…
- Ben Gaines: Glad you think s…
- HeatherA: The idea exchange …
- Ben Gaines: The labels could…
- Ben Gaines: Really glad to h…
- Jonathan Kay: Nice write-up …
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Dear Negative Stakeholder
Dear Negative Stakeholder,
How are you? It’s been way too long since we last chatted! I know that you are probably not happy that I am calling you “negative.” “What’s up with that?,” you are thinking.
I am a very positive person, you might even think. “I used to be a cheerleader!” you may say. “Or, I … Read more »
Once Upon An Implementation
Once upon an Analytics implementation, in a land known as Smooth Sailing, there lived an Omniture Project Manager. This Omniture Project Manager had traveled to a distant land to meet a new client with whom she would embark on an Analytics Journey. On this journey, she took with her some brave and knowledgeable resources from … Read more »
Is Search Overhyped?
Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »
