Online Merchandising Blog

Henry Ford advocated his “one size fits all” strategy on Model T production when he said, “Any customer can have a car painted any color that he wants so long as it is black.”*
Eighty-nine years later, companies are embracing the idea that each customer is unique and deserves relevant, personalized experiences and product options. What’s … Read more »

• Natalie Lacuesta Byrum
• 0 responses
•  Omniture Business, Online Merchandising

With the explosion of the mobile and tablet market, mobility is top of mind. Customers want to stay connected with their favorite brands and companies wherever they are and have come to expect a consistent experience at their fingertips, regardless of the device they are using. For businesses, managing and delivering optimized content to meet … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Online Merchandising

As indicated in my previous retail blog post, there are a number of differences between retail websites and other websites. Technology adoption is one area that is especially poignant. Consider the exhibit on the right.
Does this graph indicate that users have a little desire to purchase on their web-enabled phones? Probably not. … Read more »

• Adam Egbert
• 0 responses
•  Online Marketing, Online Merchandising, Web Analytics

It’s hard to believe that it’s almost that time of year again. Time for retailers to begin rolling out their online promotions and email campaigns to entice holiday shoppers to spend, spend, spend.
We were recently in touch with Chris Revie, senior e-commerce analyst at Figi’s, a leading specialty gifts retailer owned by Charming Shoppes. As … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Online Merchandising, Testing and Targeting

Gone are the days when online businesses will throw technology at business problems. Don’t get me wrong — technology’s role in business has never been stronger, but today there’s a difference: the ‘business’ is rapidly taking over how technology is used, and is demanding tools that are friendly to marketers, merchandisers, and other biz types … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Online Merchandising, Web Analytics

I had the opportunity to attend the AdobeMAX event in Los Angeles eariler this month. I sat there soaking in the eye candy that Adobe’s products can create thinking, “yeah, but how would that look on my Blackberry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash 10.1 running on a … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Mobile Analytics, Online Merchandising, Web Analytics

‘Tis the season to get prepared for the holiday online shopping season, and the good news is it’s going to be a strong one – according to Stefan Tornquist, Marketing Sherpa’s Research director and panelist on a webinar I recently moderated. Tornquist predicts that retailers will see solid growth this coming holiday season, and offers … Read more »

• Kevin Lindsay
• 0 responses
•  Online Merchandising, Site Search

We recently released a new version of Omniture SiteSearch. This release was really focused on giving the marketer even more control over turning site search functions into powerful marketing features. Here are some of the new features now offered by SiteSearch:

Result Pinning - Helps marketers easily control the placement of results to promote or highlight … Read more »

• Kevin Lindsay
• 0 responses
•  Online Merchandising, Site Search

Out in the field I’m seeing that a good number of merchants and marketers using our merchandising tool are stretched a little thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.
Our Merchandising Consultants have been preaching to you that you … Read more »

• Michael Klein
• 1 response
•  Online Merchandising, Site Search

I want to share a useful tip about Auto-Ranking since an increasing number of Omniture Merchandising customers are taking advantage of this feature. For those of you who are new to Omniture Merchandising, Auto-Ranking is a means to use product data captured by analytics to adjust the ranking of site search results or to drive … Read more »

• Michael Klein
• 1 response
•  Online Merchandising, Site Search