Measuring the performance of your internal site search engine is a fundamental part of web analytics. While I have seen several good blog posts that cover what to measure, I thought I’d discuss how you can then act on some key internal site search metrics to optimize the visitor experience on your site. … Read more »

• Jim McTiernan
• 1 response
•  Online Marketing, Site Search, Web analytics

One of the most interesting developments in the Internet space is…
…something that hasn’t happened.
Despite 10+ years of constant growth in online marketing and e-commerce, no overall platforms have emerged to serve the needs companies have in the key areas of web analytics, campaign management, conversion optimization and associated enterprise integration.
There are a number of reasons … Read more »

• Chris Zaharias
• 1 response
•  Online Marketing, Search Engine Marketing

If you’ve been following my blogging activities in recent weeks, you should now have a good understanding of how you might implement an automated lead nurturing and response strategy.
I’ve walked you through creating the perfect lead nurturing email to recoup lost revenue for BtoC companies and BtoB companies. I’ve described in detail when, and … Read more »

• Mikel Chertudi
• 6 responses
•  Online Marketing

If you’ve been following my series on creating a successful lead strategy, you might remember that last time I talked about knowing when, and how often, to call potential customers. Today, we’ll look at a long-term strategy to help you map out the best way to stay in touch with leads after you’ve had a … Read more »

• Mikel Chertudi
• 1 response
•  Online Marketing

Deciding when, and how often, to contact leads can be enough to turn a marketer’s hair gray. All too often, deciding on a strategy can seem random. You ask: When should I call?  Will I ever actually reach a real person?  How often should I try?  This type of calling strategy is usually deployed when … Read more »

• Mikel Chertudi
• 2 responses
•  Online Marketing

As I’ve talked about in recent posts, a successful lead nurturing strategy improves the number and quality of the leads you can generate — for a significant increase in revenue.
Last time I outlined some important elements necessary for a strong lead nurturing program — communications should be personalized, relevant, well-timed, thorough and automated –and I … Read more »

• Mikel Chertudi
• 1 response
•  Online Marketing

A couple of days ago at the Mediapost OMMA Behavioral Insider event, I presented to the audience about what should be the best friend of behavioral targeting networks: site optimization and site targeting.
I took the stage immediately after industry legend Dave Morgan, whom Steve Smith, the host of the event, called “Mr. Behavioral Targeting.” Dave’s … Read more »

• Brent Hieggelke
• 2 responses
•  Online Marketing

In my last post I talked about lead nurturing strategies, and how to put one into place for your company. I outline five key elements.  Communications should be:

personalized
relevant
well-timed
thorough
automated

Automated emails are one of the first, and one of the easiest, areas of communication to implement.
Imagine someone goes online to shop for Father’s Day.  He logs in … Read more »

• Mikel Chertudi
• 1 response
•  Online Marketing, Web analytics

A recent conversation with a friend I have had since second grade, Joel who now lives in Minneapolis, illuminated the fact that segmenting and targeting on web sites is not the sole domain of big business.   The idea that you must be a big company with many product lines for targeting to be applicable and … Read more »

• Brent Hieggelke
• 0 responses
•  Online Marketing, Testing and Targeting

As Marketers, we often get busy with the mechanics of marketing and forget some of the fundamentals of keyword bidding.  Here’s a quick checklist to make sure your bids are optimized.
•    Search Engine Suggestions
Search engines offer suggestions on where to set your bids, based on the landscape
and historical search traffic.  They will tell you to … Read more »

• Wes Funk
• 0 responses
•  Online Marketing, Search Engine Marketing