Online Marketing Blog

In the first part of our look at advanced paradigms, I focused on the complex interplay of testing and other parts of your organization. As testing grows, it starts to interact on a nearly daily basis with every part of your organization. If you look at the evolution that we have taken, going … Read more »

• Andrew Anderson
• 0 responses
•  Online Marketing, Testing and Targeting

One of the great truths about any organization is that no matter what it is you are doing, each program eventually plateaus and finds a normalization point where it no longer grows at the same rate or with the same push it did before. Whether it is mental fatigue, new objectives, changes in leadership, … Read more »

• Andrew Anderson
• 1 response
•  Online Marketing, Testing and Targeting

Testing seems like such a natural extension of most existing operations that very few groups take the time to evaluate as a separate discipline. They then are shocked when they hit the inevitable points of resistance that all programs run into. They are not prepared for the political, technical, or organizational barriers that … Read more »

• Andrew Anderson
• 0 responses
•  Online Marketing, Testing and Targeting

The beauty of any program or any skill is that no matter where you are, or what you have accomplished, you can always get better. There is no such thing as the perfect testing organization, or a perfect way to use data, which means there are always opportunities to grow and to get better. … Read more »

• Andrew Anderson
• 0 responses
•  Online Marketing, Testing and Targeting

Back in college I found myself debating between choosing accounting or marketing as my major - yes, two areas you’d traditionally view as being diametrically opposed. If you were good with numbers in business school, you typically went into finance or accounting — not marketing. Even though my analytical skills had served me extremely well … Read more »

• Brent Dykes
• 0 responses
•  Online Marketing, Web Analytics

Calling all digital marketers, advertisers and publishers! Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March … Read more »

• Customer Success
• 0 responses
•  Online Marketing

Still relying on gut instinct to drive your online marketing decisions? If so, you may want to consider taking a page from Restaurant.com’s playbook – the online leader in offering affordable dining experiences. The company has embraced a more data-driven marketing approach in order to remain competitive, and the results are impressive.

“To continue … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Testing and Targeting, Web Analytics

With this post, we will be concluding this series of blog posts specifically around SiteCatalyst 15. (If you haven’t been counting, this one is number 15!)  We hope you have found some great information here.  We will continue to provide updates and tips for SiteCatalyst and the Digital Marketing Suite in various blog posts in … Read more »

• Adam Egbert
• 0 responses
•  Online Marketing

2,000 people, 9 countries, 5 languages, over 2 months…
Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

A recent Forrester report released on October 12th on “How B2B Firms Can Improve their Email Marketing” indicated that on average B2B companies have ” half as many interactive staff and 13% lower budgets than B2C firms.”  If you’re in B2B email marketing you probably live this reality every day.  We understand completely because we’re … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing