Categories
- Channel Analytics
- Marketing Integration
- migration
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (4)
- Ben Gaines (23)
- Brig Graff (2)
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (5)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (4)
- John Broady (9)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (6)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (2)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (3)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (6)
- Steve Gustavson (3)
- Wes Funk (3)
Pages
Recent posts
- Explosive Mobile Growth: A Genesis for New Opportunities
- Migration Musings on Mobile
- Internal search implementation and (a few) best practices
- Transactions and States: What Are You Measuring?
- Under the Hood: Preventative care against visit/visitor inflation
- Multi-Channel Analytics: Where do I begin?
- Emerging Mobile Channels Every Marketer Should Consider
- Automated Recommendations — Not Just for Products Anymore
- Web Services API Series - SAINT API, Your New Best Friend
- Data Organization: Variable Usage Within the Report Suite
Recent comments
- Lucas Schultze: All the exam…
- Jim Hazen: Ann - do somethin…
- Ben Gaines: Chris, Two gr…
- Ben Gaines: Ann: For standar…
- Chris: Hi Adam, quick que…
- Keith Watkins: Thank you, Be…
- Ann: We are using Omniture c…
- matt: this is extremely usef…
- Ann: What could be the code …
- Ben Gaines: That's a great p…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Move Beyond Gut Feel: Testing with Media Engagement Metrics
In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »
The Importance of the CMO Dashboard
Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »
Email Marketing Insights from Experian CheetahMail’s Sara Ezrin
I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.
Why is integration … Read more »
Bremandos: Creative Mastery of Demand
Find Comfort in the Uncomfortable
Creative teams should master the broad principles of demand. I know, this is uncomfortable territory for most designers. Creatives don’t like to be put into a box, and they definitely don’t want to be told their ideas aren’t relevant. It’s just supposed to look awesome-right? Unfortunately no, ‘awesomeness’ is just a … Read more »
Five Times to Test: 2 - To resolve internal disputes
Testing is how you can help resolve internal disputes about design.
Five Times to Test: 1 - When you need to optimize beyond the click
I have known a lot of companies that spend a tremendous amount of time on their analytics. They tweak their tags, they build custom dashboards, they set up automated reporting, and they have business analysts doing studies in the data on a regular basis to find interesting insights. This is all as it should be. … Read more »
Build Your ‘Bremando’ Army: Real-Time Creative Services
Having an in-house creative services team has been viewed as a luxury to mid-market companies, or a burden to the enterprise. “Our agency does that…” Right, and you pay for it in money and time. The traditional procedure is to hire an outside agency, or contractor (usually Web first, print second) to handle your creative … Read more »
When a Static Page Beats a Flash-based Page
We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »
Unified Sources - The DB VISTA solution that makes other VISTA solutions cower in fear
Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop. As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »
Social Media in 30 Seconds
If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.
UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.
Categories of Social Media:
Social News sites allow … Read more »
