Here’s a snippet of code that a colleague and I wrote for a SiteCatalyst user who wanted to count all exit links as success events. This is helpful for media sites and others where linking to external partners is a major aspect of online success.
You can put it anywhere in your code after the instantiation … Read more »

• Ben Gaines
• 1 response
•  Online Marketing, Testing and Targeting, Web 2.0, Web analytics

Once upon an Analytics implementation, in a land known as Smooth Sailing, there lived an Omniture Project Manager.  This Omniture Project Manager had traveled to a distant land to meet a new client with whom she would embark on an Analytics Journey.  On this journey, she took with her some brave and knowledgeable resources from … Read more »

• Kiran Kairab Ferrandino
• 4 responses
•  Omniture Business, Online Marketing, Web analytics

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »

• Josh James
• 0 responses
•  Omniture Business, Online Marketing, Search Engine Marketing, Web analytics

In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 1 response
•  Marketing Integration, Online Marketing, Web 2.0, Web analytics

Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.

Why is integration … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

Find Comfort in the Uncomfortable
Creative teams should master the broad principles of demand. I know, this is uncomfortable territory for most designers. Creatives don’t like to be put into a box, and they definitely don’t want to be told their ideas aren’t relevant. It’s just supposed to look awesome-right? Unfortunately no, ‘awesomeness’ is just a … Read more »

• Steve Gustavson
• 0 responses
•  Brand, Online Marketing

Testing is how you can help resolve internal disputes about design.

• Brig Graff
• 0 responses
•  Online Marketing

I have known a lot of companies that spend a tremendous amount of time on their analytics. They tweak their tags, they build custom dashboards, they set up automated reporting, and they have business analysts doing studies in the data on a regular basis to find interesting insights. This is all as it should be. … Read more »

• Brig Graff
• 2 responses
•  Online Marketing

Having an in-house creative services team has been viewed as a luxury to mid-market companies, or a burden to the enterprise. “Our agency does that…” Right, and you pay for it in money and time. The traditional procedure is to hire an outside agency, or contractor (usually Web first, print second) to handle your creative … Read more »

• Steve Gustavson
• 4 responses
•  Brand, Online Marketing