In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 1 response
•  Marketing Integration, Online Marketing, Web 2.0, Web analytics

Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.

Why is integration … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Online Marketing

Find Comfort in the Uncomfortable
Creative teams should master the broad principles of demand. I know, this is uncomfortable territory for most designers. Creatives don’t like to be put into a box, and they definitely don’t want to be told their ideas aren’t relevant. It’s just supposed to look awesome-right? Unfortunately no, ‘awesomeness’ is just a … Read more »

• Steve Gustavson
• 0 responses
•  Brand, Online Marketing

Testing is how you can help resolve internal disputes about design.

• Brig Graff
• 0 responses
•  Online Marketing

I have known a lot of companies that spend a tremendous amount of time on their analytics. They tweak their tags, they build custom dashboards, they set up automated reporting, and they have business analysts doing studies in the data on a regular basis to find interesting insights. This is all as it should be. … Read more »

• Brig Graff
• 2 responses
•  Online Marketing

Having an in-house creative services team has been viewed as a luxury to mid-market companies, or a burden to the enterprise. “Our agency does that…” Right, and you pay for it in money and time. The traditional procedure is to hire an outside agency, or contractor (usually Web first, print second) to handle your creative … Read more »

• Steve Gustavson
• 4 responses
•  Brand, Online Marketing

We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »

• John Broady
• 1 response
•  Online Marketing, Testing and Targeting

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 9 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web analytics

If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.
UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.

Categories of Social Media:

Social News sites allow … Read more »

• Wes Funk
• 54 responses
•  Online Marketing