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Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (10)
- Ben Gaines (33)
- Brig Graff (2)
- Bret Gundersen
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (6)
- Brent Watson (1)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (12)
- John Broady (10)
- Josh James (1)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (9)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (4)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (4)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (11)
- Siddharth Chaudhary (1)
- Steve Gustavson (3)
- Wes Funk (4)
Pages
Recent posts
- Keep Your Web Data Clean and Safe to Drink - Part II
- Keep Your Web Data Clean and Safe to Drink - Part I
- Summit Topic #3: Participation
- Summit Topic #2: getPercentPageViewed plug-in
- Summit Topic #1: Visitor Scoring in SiteCatalyst
- Welcome to the Idea Exchange!
- Dynamic Ad Targeting & Optimization Using Omniture Test&Target
- Mobile Video, App Targeting, and Flash 10.1, Oh My!
- Insight at Summit 2010 [Analysis with Insight]
- The Secret Revealed – New Solution Give Away (Advanced Solutions)
Recent comments
- Melvin: Nice write up, Ben. …
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- Milwaukee SEO: Thanks for sh…
- Ben Gaines: Vitor, Great qu…
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Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Which Social Platform Works Better For Marketers?
The answer is it depends. Are you focused on customer communication, brand exposure or increasing traffic to your site? From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »
Is Search Overhyped?
Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »
Profit Optimization: Not all conversions are created equally
By Ron Belanger, VP Agency Sales and Bill Mungovan, Sr Director of Search Center, Omniture
The following post is an article that recently appeared as the cover story in SES Magazine.
Search marketing has been one of the few advertising channels that has weathered the recession with flying colors. The accountability of search marketing, especially with retail … Read more »
SES, or “Someone Examine Strategies”
I don’t know about you, but I dislike the word ’strategy’. It’s right up there with ’skill sets’, ‘engagement’, ’synergies’ and ‘leverage’, words businesses often use to invoke and associate with the aura of higher thought. With Search Engine Strategies San Jose, the world’s largest search marketing conference, upon us next week it … Read more »
Breaking Down the Microsoft and Yahoo! Deal
[Customer Notice: The Yahoo!/Microsoft relationship will have no impact on Omniture customers or partners. Your tracking and ad management will continue to work properly, and we will alert you if there are any changes.]
In case you hadn’t heard, Yahoo! and Microsoft are combining their search businesses, at least for the next 10 years. Microsoft … Read more »
Unified Sources - The DB VISTA solution that makes other VISTA solutions cower in fear
Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop. As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »
Bing: A Welcome Addition to the Search World
I decided to give Bing 100% of my searches for one week to see if they’d convert me, and I’m happy to say that three days in I’m very impressed. Much has been written about the specific features but I’m not only impressed with those (more on that below), I’m impressed with their entire approach.
I … Read more »
Tracking Organic Keyword Rankings in Google
When Keyword Rankings Matter
The value of keyword ranking reports has been hotly debated over the years. Many search marketers argue that traditional ranking reports offer little value and provide a short-sighted view of your overall organic search visibility. Marketers can be mislead when top rankings are being reported, but for keywords with little to no … Read more »
Advanced ROI Measurement Tactics, Part IV: Monetizing Cross-Channel Marketing Efforts
This is the fourth in a series of SEM tactics you can use to generate greater ROI from search campaigns. (The first focused on online/offline data integration, the second on keyword assist or cross visit participation, and the third on cost of goods sold.)
A disconnect seems to exist among marketers about the process of measuring … Read more »
Survey: Search Marketers Underutilizing Sophisticated Metrics
The following is a post I wrote for SearchEngineLand.
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance … Read more »
