The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »

• Wes Funk
• 6 responses
•  SEO, Search Engine Marketing, Testing and Targeting, Web analytics, mobile analytics, social media

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »

• Josh James
• 0 responses
•  Omniture Business, Online Marketing, Search Engine Marketing, Web analytics

By Ron Belanger, VP Agency Sales and Bill Mungovan, Sr Director of Search Center, Omniture
The following post is an article that recently appeared as the cover story in SES Magazine.
Search marketing has been one of the few advertising channels that has weathered the recession with flying colors. The accountability of search marketing, especially with retail … Read more »

• Bill Mungovan
• 0 responses
•  Search Engine Marketing

I don’t know about you, but I dislike the word ’strategy’. It’s right up there with ’skill sets’, ‘engagement’, ’synergies’ and ‘leverage’, words businesses often use to invoke and associate with the aura of higher thought. With Search Engine Strategies San Jose, the world’s largest search marketing conference, upon us next week it … Read more »

• Chris Zaharias
• 3 responses
•  Search Engine Marketing

[Customer Notice: The Yahoo!/Microsoft relationship will have no impact on Omniture customers or partners. Your tracking and ad management will continue to work properly, and we will alert you if there are any changes.]
In case you hadn’t heard, Yahoo! and Microsoft are combining their search businesses, at least for the next 10 years. Microsoft … Read more »

• Bill Mungovan
• 4 responses
•  Search Engine Marketing

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 11 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web analytics

I decided to give Bing 100% of my searches for one week to see if they’d convert me, and I’m happy to say that three days in I’m very impressed. Much has been written about the specific features but I’m not only impressed with those (more on that below), I’m impressed with their entire approach.
I … Read more »

• Bill Mungovan
• 4 responses
•  Search Engine Marketing

When Keyword Rankings Matter
The value of keyword ranking reports has been hotly debated over the years. Many search marketers argue that traditional ranking reports offer little value and provide a short-sighted view of your overall organic search visibility. Marketers can be mislead when top rankings are being reported, but for keywords with little to no … Read more »

• Jordan LeBaron
• 14 responses
•  SEO, Search Engine Marketing, Web analytics

This is the fourth in a series of SEM tactics you can use to generate greater ROI from search campaigns. (The first focused on online/offline data integration, the second on keyword assist or cross visit participation, and the third on cost of goods sold.)
A disconnect seems to exist among marketers about the process of measuring … Read more »

• Chris Knoch
• 1 response
•  Marketing Integration, Search Engine Marketing

The following is a post I wrote for SearchEngineLand.
Dylan wrote, “When you ain’t got nothin’, you got nothing to lose,” but when you’re spending real dollars on search engine marketing you have plenty lose. And yet, according recent survey of 500 marketers, most search marketers still use the most basic metrics in evaluating the performance … Read more »

• Bill Mungovan
• 5 responses
•  Search Engine Marketing