Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 7 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web analytics

When Keyword Rankings Matter
The value of keyword ranking reports has been hotly debated over the years. Many search marketers argue that traditional ranking reports offer little value and provide a short-sighted view of your overall organic search visibility. Marketers can be mislead when top rankings are being reported, but for keywords with little to no … Read more »

• Jordan LeBaron
• 8 responses
•  SEO, Search Engine Marketing, Web analytics

I often hear from clients concerned that their organic and paid search traffic isn’t adding up. These clients will exhaust multiple resources trying to figure out the problem causing the discrepancy. However, the issue is typically due to one simple problem: improper usage of paid search campaign tagging.
To better understand this issue, it’s helpful to … Read more »

• Jordan LeBaron
• 10 responses
•  SEO, Search Engine Marketing

My family and I recently visited a well known beach boardwalk on the west coast. While walking the boardwalk, tempted by carnival games, funnel cakes and cotton candy, there was one carnival game that caught my eye. The game was simple: throw a dart at a wall covered in little star targets, land the dart … Read more »

• Jordan LeBaron
• 6 responses
•  SEO, Search Engine Marketing, Testing and Targeting

One of the more interesting concepts presented at last week’s SES show in San Jose detailed the use of predictive revenue modeling for SEO and paid search. A former colleague of mine, Dave Roth of Yahoo!, runs search programs on behalf of Yahoo!’s properties. He discussed their use of predictive data models … Read more »

• Bill Mungovan
• 1 response
•  SEO, Search Engine Marketing

As I left yesterday’s SES session, “Measuring Success in a 2.0 World,” it seemed to me that the speakers were sending a wake-up call to marketers, encouraging them — now that Web 2.0 is changing how content travels on the Internet — to ask the right questions when it comes to measuring campaigns. Content reaches … Read more »

• Jordan LeBaron
• 0 responses
•  SEO, Search Engine Marketing

It’s a sad reality that many well-known organizations, including many Fortune 500 companies, still don’t understand the value of organic search.  Even some businesses with multi-million dollar paid search budgets have focused little effort in optimizing their sites for organic search.  The fact is these organizations are failing to capitalize on a major acquisition channel, … Read more »

• Jordan LeBaron
• 10 responses
•  SEO, Search Engine Marketing