More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Site Search, Testing and Targeting, Web analytics

‘Tis the season to get prepared for the holiday online shopping season, and the good news is it’s going to be a strong one – according to Stefan Tornquist, Marketing Sherpa’s Research director and panelist on a webinar I recently moderated. Tornquist predicts that retailers will see solid growth this coming holiday season, and offers … Read more »

• Kevin Lindsay
• 0 responses
•  Online Merchandising, Site Search

We recently released a new version of Omniture SiteSearch. This release was really focused on giving the marketer even more control over turning site search functions into powerful marketing features. Here are some of the new features now offered by SiteSearch:

Result Pinning - Helps marketers easily control the placement of results to promote or highlight … Read more »

• Kevin Lindsay
• 0 responses
•  Online Merchandising, Site Search

Out in the field I’m seeing that a good number of merchants and marketers using our merchandising tool are stretched a little thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.
Our Merchandising Consultants have been preaching to you that you … Read more »

• Michael Klein
• 1 response
•  Online Merchandising, Site Search

I want to share a useful tip about Auto-Ranking since an increasing number of Omniture Merchandising customers are taking advantage of this feature. For those of you who are new to Omniture Merchandising, Auto-Ranking is a means to use product data captured by analytics to adjust the ranking of site search results or to drive … Read more »

• Michael Klein
• 0 responses
•  Online Merchandising, Site Search

I try to spend at least one week per quarter visiting our retail customers in the UK. In addition to my regular stop for the best Fish ‘n Chips in the outskirts of Covent Garden, I always enjoy hearing what our English friends are doing to drive their merchandising initiatives.
First, let me dispel any myth … Read more »

• Michael Klein
• 2 responses
•  Online Merchandising, Site Search

Welcome to the Omniture Merchandising blog. I’ll be sharing insights, best practices and stirring up conversation from the Merchandising team, both here in the US as well as abroad. I spend quite a bit of time on the road visiting customers helping them develop merchandising strategies that align with their Key Business Requirements (KBRs).
The dust … Read more »

• Michael Klein
• 1 response
•  Online Merchandising, Site Search

We recently had the chance to discuss site search analytics with respected consultant and blogger Hurol Inan.
When you wrote your book ‘Search Analytics - A Guide to Analyzing and Optimizing Website Search Engines,’ what was the most important lesson you hoped website owners would learn?
I wanted to create awareness. I wanted to get people to … Read more »

• Jim McTiernan
• 0 responses
•  Site Search, Web analytics

Measuring the performance of your internal site search engine is a fundamental part of web analytics. While I have seen several good blog posts that cover what to measure, I thought I’d discuss how you can then act on some key internal site search metrics to optimize the visitor experience on your site. So let’s … Read more »

• Jim McTiernan
• 3 responses
•  Online Marketing, Site Search, Web analytics