Social Media Blog

2,000 people, 9 countries, 5 languages, over 2 months…
Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:

58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.

36% are measuring the impact of social media marketing on revenue, but … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media, Web Analytics

With this post I am going to focus on one very specific opportunity for identifying your Twitter influencers. And I am not talking about knowing how many followers they have or the number of times they are retweeted. I am talking about what their actual influence is on your business - in terms of revenue, or whatever other metric(s) you are focused on as a proxy for revenue.

• Marianne Llewellyn
• 0 responses
•  Social Media

The only true social media analytics solutions will have both social media monitoring and measurement capabilities. At the most basic level, social media strategies and tactics that marketers are leveraging (or benefiting from) can be characterized in one of three ways: on a social platform, on the website or at the intersection of the two. Read more to make sense of all the moving parts and establish a framework for maximizing the ROI of your social programs.

• Marianne Llewellyn
• 0 responses
•  Social Media

I am going to step outside of my professional shell and speak plainly to you. I want to give you analytics information in a form that easier for you to consume. So, I have put considerable time and effort into creating this video blog. I would love to see it bring you the news, solutions, … Read more »

• Pearce Aurigemma
• 4 responses
•  Mobile Analytics, Social Media, Web Analytics

The value of your fans on Facebook is zero if you aren’t monetizing them. We know this is the kind of dilemma marketers face every day when they have to justify their social media budget, and Adobe’s solution just became generally available today. In March at the Adobe Omniture Summit 2011, we promised you, the first … Read more »

• Chad Warren
• 0 responses
•  Social Media

For being such a simple concept, the Facebook’s “Like” button has the potential to be a very big deal. By bottling up a personal recommendation and placing it into a simple little button, Facebook has given an incredible tool to businesses to drive referrals. And, not just any referral: a referral with a personal recommendation … Read more »

• Chad Warren
• 0 responses
•  Social Media, Web Analytics

One of our clients, Vail Resorts, who presented at the Adobe Omniture Summit was recently featured in a story by Mobile Marketer:

http://www.mobilemarketer.com/cms/news/content/10040.html

The analytics team at Vail leveraged both the Adobe Online Marketing Suite and Adobe Consulting to achieve cross channel measurement of their Epic Mix initiative that includes a mobile app, mobile optimized websites (feature … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Social Media, Web Analytics

With a record turnout of over 1,300 digital marketers, this year’s Summit was our biggest and best one yet!

Here are some of the highlights:
Brett Error Hits London
Due to popular demand, you can now watch Omniture’s Chief Technologist hitting the streets and talking to Londoners about what they think of the internet. Not one to be … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media, Web Analytics