More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Site Search, Testing and Targeting, Web analytics

Next month, Omniture will be a platinum sponsor of Econsultancy’s Peer Summit in New York City on October 8th. (The event is invitation only, but free to qualified attendees, so don’t forget to request attendance if you’ll be in the area.)
The event is designed to get senior marketers together at topic-specific roundtables to share effective … Read more »

• John Broady
• 0 responses
•  Testing and Targeting, mobile analytics

Recently my consulting team, Omniture Digital, ran multivariate tests on “Request for Information” forms for two online universities. It turned out to be a classic case of how different audiences respond quite differently depending on the context. It was also a great reminder of why it’s extremely difficult to generalize “Best Practices”.
First some background: For … Read more »

• John Broady
• 1 response
•  Testing and Targeting

Hello. My name is Adam Justis. I’m pleased to begin posting on the Omniture blog as the product marketing manager responsible for Omniture’s Test&Target products. I’ll be posting regularly on updates to our products and some of the cool things our customers are accomplishing with them.
Today I’d like to present the exciting news that Test&Target … Read more »

• Adam Justis
• 2 responses
•  Testing and Targeting

We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »

• John Broady
• 1 response
•  Online Marketing, Testing and Targeting

Take a deep breath. Before you start thinking about the implementation and what you can or cannot do with the platform, begin with your data. Look for pages with the highest bounce rate, steps in your funnel with the greatest fallout, landing pages with the lowest conversion rate. These should be red flags … Read more »

• Lily Chiu
• 3 responses
•  Testing and Targeting

I have a confession to make: I’m not a Twitterholic. Not even close. I could shut TweetDeck down for a few days and continue stumbling blindly through my life without the tweets of friends and strangers streaming by out of the corner of my eye. But I digress.
Twitter has taught me there is a serious … Read more »

• Lily Chiu
• 2 responses
•  Testing and Targeting

One of my favorite optimizations that I like to roll out with a new client is affiliate-messaging reinforcement. All too often, new client engagements are with folks that have never tested or are new to the functionality that is available from testing. Testing affiliate-messaging reinforcement is a relatively simple test to get up … Read more »

• Brian Hawkins
• 1 response
•  Testing and Targeting

With 2009 predictions whizzing around the web, I decided to write instead about what I’m wishing for in 2009. I’m hoping for an “if you build it, he will come” moment. Without further ado…
1) Agencies Get On Board
Aside from the handful of agencies that specialize in testing and conversion optimization, I’ve seen far less progress … Read more »

• Lily Chiu
• 2 responses
•  Testing and Targeting

I thought for this post I would build on the theme of collaboration that Lily Chiu discussed in her post It Takes a Testing Village. As a citizen of this Testing Village myself, I thought it could be helpful to put together a list of website test ideas that I hope will be supplemented … Read more »

• Brian Hawkins
• 3 responses
•  Testing and Targeting, Web 2.0