Categories
- Channel Analytics
- Marketing Integration
- migration
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- Testing and Targeting
- Web 2.0
- Web analytics
Authors
- Adam Greco (46)
- Alex Hill
- Adam Justis (1)
- Brent Dykes (4)
- Ben Gaines (23)
- Brig Graff (2)
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (14)
- Ben Robison (5)
- Chad Greenleaf (2)
- Chris Knoch (4)
- Christopher Parkin (14)
- Christian Ridge (2)
- Chris Zaharias (6)
- David Kirschner (4)
- Ed Hewett (4)
- John Broady (9)
- Jordan LeBaron (5)
- Jim McTiernan (2)
- Jeff Minich (6)
- Jose Santa Ana (2)
- Kiran Kairab Ferrandino (2)
- Kevin Lindsay (3)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Michael Halbrook (3)
- Michael Klein (4)
- Matt Langie (5)
- Pearce Aurigemma (6)
- Steve Gustavson (3)
- Wes Funk (3)
Pages
Recent posts
- Explosive Mobile Growth: A Genesis for New Opportunities
- Migration Musings on Mobile
- Internal search implementation and (a few) best practices
- Transactions and States: What Are You Measuring?
- Under the Hood: Preventative care against visit/visitor inflation
- Multi-Channel Analytics: Where do I begin?
- Emerging Mobile Channels Every Marketer Should Consider
- Automated Recommendations — Not Just for Products Anymore
- Web Services API Series - SAINT API, Your New Best Friend
- Data Organization: Variable Usage Within the Report Suite
Recent comments
- Lucas Schultze: All the exam…
- Jim Hazen: Ann - do somethin…
- Ben Gaines: Chris, Two gr…
- Ben Gaines: Ann: For standar…
- Chris: Hi Adam, quick que…
- Keith Watkins: Thank you, Be…
- Ann: We are using Omniture c…
- matt: this is extremely usef…
- Ann: What could be the code …
- Ben Gaines: That's a great p…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Automated Recommendations — Not Just for Products Anymore
More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »
A Seat at the Roundtable
Next month, Omniture will be a platinum sponsor of Econsultancy’s Peer Summit in New York City on October 8th. (The event is invitation only, but free to qualified attendees, so don’t forget to request attendance if you’ll be in the area.)
The event is designed to get senior marketers together at topic-specific roundtables to share effective … Read more »
Context Matters
Recently my consulting team, Omniture Digital, ran multivariate tests on “Request for Information” forms for two online universities. It turned out to be a classic case of how different audiences respond quite differently depending on the context. It was also a great reminder of why it’s extremely difficult to generalize “Best Practices”.
First some background: For … Read more »
Test&Target Now Offers Engagement Metrics
Hello. My name is Adam Justis. I’m pleased to begin posting on the Omniture blog as the product marketing manager responsible for Omniture’s Test&Target products. I’ll be posting regularly on updates to our products and some of the cool things our customers are accomplishing with them.
Today I’d like to present the exciting news that Test&Target … Read more »
When a Static Page Beats a Flash-based Page
We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »
Day 1: I Just Got a Testing Platform. Now What?
Take a deep breath. Before you start thinking about the implementation and what you can or cannot do with the platform, begin with your data. Look for pages with the highest bounce rate, steps in your funnel with the greatest fallout, landing pages with the lowest conversion rate. These should be red flags … Read more »
Testing Social Media Traffic
I have a confession to make: I’m not a Twitterholic. Not even close. I could shut TweetDeck down for a few days and continue stumbling blindly through my life without the tweets of friends and strangers streaming by out of the corner of my eye. But I digress.
Twitter has taught me there is a serious … Read more »
Testing Affiliate Reinforcement Messaging
One of my favorite optimizations that I like to roll out with a new client is affiliate-messaging reinforcement. All too often, new client engagements are with folks that have never tested or are new to the functionality that is available from testing. Testing affiliate-messaging reinforcement is a relatively simple test to get up … Read more »
My 2009 Optimization Wish List
With 2009 predictions whizzing around the web, I decided to write instead about what I’m wishing for in 2009. I’m hoping for an “if you build it, he will come” moment. Without further ado…
1) Agencies Get On Board
Aside from the handful of agencies that specialize in testing and conversion optimization, I’ve seen far less progress … Read more »
The Collaboration of Testing Ideas
I thought for this post I would build on the theme of collaboration that Lily Chiu discussed in her post It Takes a Testing Village. As a citizen of this Testing Village myself, I thought it could be helpful to put together a list of website test ideas that I hope will be supplemented … Read more »
