Categories
- Channel Analytics
- Inside Discover
- Marketing Integration
- Migration
- Omniture Business
- Online Marketing
- Online Merchandising
- Search Engine Marketing
- SEO
- Site Search
- Social Media
- Testing and Targeting
- Web 2.0
- Web Analytics
Authors
- Aseem Chandra (3)
- Adam Egbert (7)
- Adam Greco (46)
- Alex Hill
- Adam Justis (2)
- Andrew Anderson (12)
- Brent Dykes (36)
- Nate Smith
- Ben Gaines (52)
- Brig Graff (5)
- Bret Gundersen (4)
- Brandon Hartness (2)
- Brian Hawkins (4)
- Brent Hieggelke (6)
- Bill Mungovan (16)
- Brandon Pulsipher (1)
- Ben Robison (8)
- Brent Watson (7)
- Cameron Cowan (4)
- Chad Greenleaf (3)
- Chad Warren (3)
- Chris Haleua
- Chris Knoch (4)
- Christopher Parkin (18)
- Christian Ridge (2)
- Customer Success (26)
- Chris Zaharias (6)
- Dave Dickson (1)
- David Humpherys (2)
- David Kirschner (5)
- Ed Hewett (19)
- Eric Hansen
- Harrison Jenkins
- Jacob Favre
- Jeremy Anderson (1)
- John Bates
- John Broady (10)
- Josh James
- Josh Kelson
- Jordan LeBaron (5)
- Jared Lees
- Jim McTiernan (2)
- Jeff Minich (9)
- Jose Santa Ana (2)
- Justin Grover (6)
- Kiran Kairab Ferrandino (8)
- Kevin Lindsay (5)
- Karl Moats
- Kevin Willeitner (4)
- Laura MacTaggart (5)
- Matt Freestone (1)
- Matt Belkin (35)
- Mikel Chertudi (12)
- Melinda Kersey
- Michael Halbrook (10)
- Michael Klein (4)
- Matt Langie (6)
- Marianne Llewellyn (2)
- Meme Rasmussen (1)
- Neil Morgan (6)
- Natalie Lacuesta Byrum (1)
- Pearce Aurigemma (31)
- Raj Sen
- Ray Pun (9)
- Richard Carey
- Roger Woods (2)
- Rhett Norton (5)
- Rich Page (1)
- Siddharth Chaudhary (2)
- Sean Gubler
- Steve Gustavson (3)
- Sid Shah (1)
- Sid Shaw
- Steve Smith
- Steve Hammond
- Tamara Gaffney (3)
- Tim Lott
- Tim Waddell (6)
- Wes Funk (4)
Pages
Recent posts
- Facebook’s IPO: The $100 Billion Question for Marketers
- Testing 303 - Advanced Optimization Paradigms - Part 2
- Tech Marketing Insights - EP5
- Standard Testing Methodology — Step 1:Question Creation
- Standard Testing Methodology — Intro
- Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process
- Testing 303 - Advanced Optimization Paradigms - Part 1
- Testing 202 – 5 disciplines to get greater value from your testing program
- Testing 101 - 5 disciplines to grow your testing program
- Understanding the business value of social media
Recent comments
- Rudy Chou: Awesome article A…
- Tefal Alışveriş: My broth…
- germany travel: Lots of webs…
- rock filter test: I would li…
- James Leitess: when i run a …
- Joseph Brown: I definitely d…
- James: Is the 30 minutes vis…
- Jeferson: I love site, very …
- SEO Expert: Most Seo expert …
- SEO Expert: For myself, I wo…
Links
- DigitalAlex
- eMetrics (Jim Sterne)
- Forrester Research (John Lovett)
- Future Now’s grokdotcom
- immeria
- June Dershewitz on Web Analytics
- Lies, Damned Lies
- LunaMetrics
- Mine That Data
- Occam’s Razor
- Rich Page Ramblings
- SemAngel
- The Analytics Guru
- The Omni Man
- Web Analysis, Behavioral Targeting and Advertising
- Web Analytics World
Archives
Testing and Targeting Blog
Welcome to Adobe’s Testing and Targeting Blog, focusing on Omniture technology.
Testing 303 - Advanced Optimization Paradigms - Part 2
In the first part of our look at advanced paradigms, I focused on the complex interplay of testing and other parts of your organization. As testing grows, it starts to interact on a nearly daily basis with every part of your organization. If you look at the evolution that we have taken, going … Read more »
Standard Testing Methodology — Step 1:Question Creation
The art of asking the right questions
Have you ever played the game of Guess Who? This is the game where you have a crowd of people and you have to ask your opponent questions to figure out who their name is. This game, like site optimization, is all about asking the right questions. Contrast these … Read more »
Standard Testing Methodology — Intro
Strategizing or Executioning
Did you know that when someone is executed in the electric chair, the first jolt of electric current is designed to cause immediate unconsciousness and brain death? This is interesting to me because the human body is composed of electric currents and energy. I’ll spare you the 7th grade proton, neutron, electron story, … Read more »
Testing 303 - Advanced Optimization Paradigms - Part 1
One of the great truths about any organization is that no matter what it is you are doing, each program eventually plateaus and finds a normalization point where it no longer grows at the same rate or with the same push it did before. Whether it is mental fatigue, new objectives, changes in leadership, … Read more »
Testing 202 – 5 disciplines to get greater value from your testing program
Testing seems like such a natural extension of most existing operations that very few groups take the time to evaluate as a separate discipline. They then are shocked when they hit the inevitable points of resistance that all programs run into. They are not prepared for the political, technical, or organizational barriers that … Read more »
Testing 101 - 5 disciplines to grow your testing program
The beauty of any program or any skill is that no matter where you are, or what you have accomplished, you can always get better. There is no such thing as the perfect testing organization, or a perfect way to use data, which means there are always opportunities to grow and to get better. … Read more »
Why we do what we do: Fighting fear - Loss Aversion
One of the challenges that just about any group new to testing has is trying to get buy-in and support from various other groups, usually with strong opposition from UX and branding teams, but also from just about any other group that interacts with the site. The largest reason for this is Loss Aversion, … Read more »
The Need for Speed
One of the largest differentiators between starting, middling, and mature successful programs is the speed at which they can execute. The more you move, and the more efficiently that you move, the more value you get and the more you learn. You can’t get anything from running 100 bad tests, but if you … Read more »
Why we do what we do: Forced Reality - Conjunction Fallacy
One of the funnier trick so of the human mind is the want to pigeon hole or describe things in as much detail as possible. While there are stereotypes and other harmful versions of this, the inverse is usually far more likely to cause havoc with your optimization program, and as such it is … Read more »
Confidence and Vanity – How Statistical measures can lead you astray
In dealing with the best ways to change a site for maximize ROI, one of the most common refrains I hear is “is the change statistically confident” or “what is the confidence interval”, which often leads to a long discussion around what do those measures really mean. One of the funniest things in … Read more »
