This morning, Omniture announced new solutions in Display Advertising to help advertisers increase their return on ad spend. The press release may be found here: Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend
Today, I’d like to add color to a particularly exciting part of the release titled “Dynamic Ad Targeting & Optimization Using Omniture … Read more »

• Siddharth Chaudhary
• 0 responses
•  Testing and Targeting

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game - five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you take a moment to look at your watch and count out five seconds, you … Read more »

• Brent Dykes
• 0 responses
•  Testing and Targeting, Web analytics

The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »

• Wes Funk
• 4 responses
•  SEO, Search Engine Marketing, Testing and Targeting, Web analytics, mobile analytics, social media

Here’s a snippet of code that a colleague and I wrote for a SiteCatalyst user who wanted to count all exit links as success events. This is helpful for media sites and others where linking to external partners is a major aspect of online success.
You can put it anywhere in your code after the instantiation … Read more »

• Ben Gaines
• 1 response
•  Online Marketing, Testing and Targeting, Web 2.0, Web analytics

At last count there were over 100,000 apps available for the iPhone. By any measure, that’s an amazing number! Like any collection of goods, the available apps range from outstanding to outlandish, but if you’re anything like me you’ve found at least a few apps that have impacted your life in big ways.
Yep, apps are … Read more »

• John Broady
• 0 responses
•  Testing and Targeting, mobile analytics

More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Site Search, Testing and Targeting, Web analytics

Next month, Omniture will be a platinum sponsor of Econsultancy’s Peer Summit in New York City on October 8th. (The event is invitation only, but free to qualified attendees, so don’t forget to request attendance if you’ll be in the area.)
The event is designed to get senior marketers together at topic-specific roundtables to share effective … Read more »

• John Broady
• 0 responses
•  Testing and Targeting, mobile analytics

Recently my consulting team, Omniture Digital, ran multivariate tests on “Request for Information” forms for two online universities. It turned out to be a classic case of how different audiences respond quite differently depending on the context. It was also a great reminder of why it’s extremely difficult to generalize “Best Practices”.
First some background: For … Read more »

• John Broady
• 2 responses
•  Testing and Targeting

Hello. My name is Adam Justis. I’m pleased to begin posting on the Omniture blog as the product marketing manager responsible for Omniture’s Test&Target products. I’ll be posting regularly on updates to our products and some of the cool things our customers are accomplishing with them.
Today I’d like to present the exciting news that Test&Target … Read more »

• Adam Justis
• 2 responses
•  Testing and Targeting

We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.
The desire of our clients to run these tests probably has a lot to do with the state of the … Read more »

• John Broady
• 3 responses
•  Online Marketing, Testing and Targeting