Web 2.0 Blog

As more companies increase their spending on social media in 2011, it is becoming more important to track the performance of these key marketing initiatives. Depending on the social media platform and specific activity being tracked, you might have the option to take one or two approaches: monitor or measure. You may feel that the … Read more »

• Brent Dykes
• 3 responses
•  Social Media, Web 2.0, Web Analytics

As the title of this blog suggests I write about advanced topics.  However, sometimes even the more “basic” versions of what I talk about are still advanced.   So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.
Recently, I wrote about Facebook … Read more »

• Pearce Aurigemma
• 4 responses
•  Channel Analytics, Social Media, Web 2.0, Web Analytics

I mention on twitter, I have an exciting announcement.
For the first time in Engineering Services history we are going to give away a new solution for a three week trial during my Summit 2010 break out session.   During my break out session you will learn about the solution and how it will help your company.
If … Read more »

• Pearce Aurigemma
• 0 responses
•  SEO, Web 2.0, Web Analytics

Here’s a snippet of code that a colleague and I wrote for a SiteCatalyst user who wanted to count all exit links as success events. This is helpful for media sites and others where linking to external partners is a major aspect of online success.
You can put it anywhere in your code after the instantiation … Read more »

• Ben Gaines
• 2 responses
•  Online Marketing, Testing and Targeting, Web 2.0, Web Analytics

Many SiteCatalyst users are familiar with the Time Spent on Page metric in the Pages report (which shows the average amount of time that visitors spend on the various pages of your site) and with the Time Spent per Visit report, which displays overall visit times as well as the amount of time that users … Read more »

• Ben Gaines
• 6 responses
•  Web 2.0, Web Analytics

Vivek Subramanian recently left Oracle, where he led product management efforts for Siebel Marketing and Analytics, to join CalmSea, a startup focused on helping online retailers conduct near real-time optimization of critical merchandising functions such as pricing, markdowns, assortment, promotions and inventory. CalmSea is a member of the Omniture Developer Connection community, and is currently … Read more »

• Jeff Minich
• 1 response
•  Marketing Integration, Web 2.0

Welcome to the second post in the Web Services API Series.  Here I will describe what you can do with the SAINT API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 2 responses
•  SEO, Web 2.0, Web Analytics

In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 4 responses
•  Marketing Integration, Online Marketing, Web 2.0, Web Analytics

Remember the first movie you ever saw? Many youngsters are introduced to the cinematic arts via a Disney or Nickelodeon vehicle, but for some odd reason my parents took me to see Woody Allen’s Love and Death. Probably because they couldn’t get a babysitter. Now in my dotage, I’ve become quite the Woody Allen … Read more »

• David Kirschner
• 1 response
•  Marketing Integration, Migration, Web 2.0, Web Analytics

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 12 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web Analytics