Welcome to the second post in the Web Services API Series.  Here I will describe what you can do with the SAINT API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 2 responses
•  SEO, Web 2.0, Web analytics

In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 1 response
•  Marketing Integration, Online Marketing, Web 2.0, Web analytics

Remember the first movie you ever saw? Many youngsters are introduced to the cinematic arts via a Disney or Nickelodeon vehicle, but for some odd reason my parents took me to see Woody Allen’s Love and Death. Probably because they couldn’t get a babysitter. Now in my dotage, I’ve become quite the Woody Allen … Read more »

• David Kirschner
• 1 response
•  Marketing Integration, Web 2.0, Web analytics, migration

Unified Sources is one of Engineering Services most popular VISTA solutions, it is also one of most complex rules we develop.  As you can imagine with the popularity and complexity we receive a lot of questions, some I hope to clarify here.
What is Unified Sources?
Simply put it is a combination of the campaigns report and … Read more »

• Pearce Aurigemma
• 9 responses
•  Marketing Integration, Online Marketing, SEO, Search Engine Marketing, Web 2.0, Web analytics

Last week was a pretty big week for the Web Analytics industry. With the publication of the Forrester Research US Web Analytics Forecast 2008 by John Lovett, we learned the relative maturity of the market today and where adoption is headed over the next 5 years. There are certainly some interesting findings in … Read more »

• Matt Langie
• 4 responses
•  Web 2.0, Web analytics

At last week’s annual Omniture Summit, there was a lot of buzz about social media and Twitter specifically.  In my SiteCatalyst Power User session, one of the things I covered was an idea about how you can leverage Omniture SiteCatalyst to monitor your company’s brand reputation in tools like Twitter.  This concept seemed to really … Read more »

• Adam Greco
• 23 responses
•  Online Marketing, Web 2.0, Web analytics

I thought for this post I would build on the theme of collaboration that Lily Chiu discussed in her post It Takes a Testing Village. As a citizen of this Testing Village myself, I thought it could be helpful to put together a list of website test ideas that I hope will be supplemented … Read more »

• Brian Hawkins
• 3 responses
•  Testing and Targeting, Web 2.0

Testing is inherently collaborative. It feeds off the behaviors of your visitors, but it also requires coordination among multiple groups for successful execution, including marketing, creative, and development. Those who begin testing for the first time can truly benefit from the experiences of those who went before them. So it begs the … Read more »

• Lily Chiu
• 5 responses
•  Testing and Targeting, Web 2.0

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »

• Christopher Parkin
• 1 response
•  Marketing Integration, Web 2.0

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks.  This post is the first in a three-part series.
Chris: Lyle, why did Lithium partner with Omniture? What kind of value can … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web 2.0