I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »

• Christopher Parkin
• 1 response
•  Marketing Integration, Web 2.0

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks.  This post is the first in a three-part series.
Chris: Lyle, why did Lithium partner with Omniture? What kind of value can … Read more »

• Christopher Parkin
• 0 responses
•  Marketing Integration, Web 2.0

Do you remember the Buick Reatta?  Designed to be the comeback car for Buick in the late 1980’s, the Reatta instead became infamous for its ill-conceived “Electronic Control Center”, a touchscreen console that lumped all climate and radio functions in a single, convoluted system.  Drivers and critics howled about needing to navigate multiple screens just … Read more »

• John Broady
• 3 responses
•  Testing and Targeting, Web 2.0