In earlier posts, I described the three types of Omniture SiteCatalyst variables which are Traffic Variable (also known as sProps), Success Events and Conversion Variables (also known as eVars).   There is, however, one variable type that is a bit unique and that is the Products variable.  In this post, I will explain how the Products variable is different … Read more »

• Adam Greco
• 0 responses
•  Web analytics

In the past two posts, I have described how you can leverage Omniture DataWarehouse and ASI to enhance your Omniture SiteCatalyst web analysis projects.  Both of these tools use Omniture’s Segment Builder which is the mechanism for creating the segments which select the visitors, visits and page views you want to analyze.  Therefore, a good understanding of how … Read more »

• Adam Greco
• 0 responses
•  Web analytics

This post on ASI (Advanced Segment Insight) is a continuation of the previous Omniture DataWarehouse post due to the fact that ASI and DataWarehouse are very similar concepts.  Therefore, if you haven’t already, I suggest that you review that post prior to reading this one.  I have found that many of my clients don’t use … Read more »

• Adam Greco
• 0 responses
•  Web analytics

We recently had the chance to discuss site search analytics with respected consultant and blogger Hurol Inan.
When you wrote your book ‘Search Analytics - A Guide to Analyzing and Optimizing Website Search Engines,’ what was the most important lesson you hoped website owners would learn?
I wanted to create awareness. I wanted to get people to … Read more »

• Jim McTiernan
• 0 responses
•  Site Search, Web analytics

Measuring the performance of your internal site search engine is a fundamental part of web analytics. While I have seen several good blog posts that cover what to measure, I thought I’d discuss how you can then act on some key internal site search metrics to optimize the visitor experience on your site. … Read more »

• Jim McTiernan
• 1 response
•  Online Marketing, Site Search, Web analytics

Do you use Omniture DataWarehouse on a regular basis?  I am surprised by how many of my customers don’t know anything about DataWarehouse and what it can do for them.  This is a big mistake, especially since you are probably paying for it!  While Omniture DataWarehouse is technically a separate product from Omniture SiteCatalyst, the majority … Read more »

• Adam Greco
• 2 responses
•  Web analytics

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the second in a three-part series.
Chris: What is the most important aspect that enterprises should be thinking about with … Read more »

• Christopher Parkin
• 1 response
•  Web analytics

For most Omniture SiteCatalyst customers, Pathing Analysis is something with which they are pretty familiar.  After all, one of the primary reasons to use a web analytics package is to be able to see how site visitors are traversing the pages of your site.  Therefore, in this post, I will cover the basics of Pathing Analysis, … Read more »

• Adam Greco
• 4 responses
•  Web analytics

One of the primary reasons companies utilize Omniture SiteCatalyst is to track the effectiveness of online marketing campaigns (see step three in Avinash’s ”Nirvana” post).  While this is an enormous topic, I will use this post to cover the most important things you need to know to effectively track campaigns in SiteCatalyst.
What is a Campaign?
I usually define a … Read more »

• Adam Greco
• 8 responses
•  Web analytics

I recently had the opportunity to catch with Tony Bradshaw, VP of Internet Business and Technology at The Lampo Group, Inc. a Dave Ramsey Company. Tony has built an analytics & optimization program at DaveRamsey.com, which includes SiteCatalyst, Discover and Test & Target. I wanted to find out the lessons Tony had … Read more »

• John Broady
• 1 response
•  Testing and Targeting, Web analytics