Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

At last count there were over 100,000 apps available for the iPhone. By any measure, that’s an amazing number! Like any collection of goods, the available apps range from outstanding to outlandish, but if you’re anything like me you’ve found at least a few apps that have impacted your life in big ways.
Yep, apps are … Read more »

• John Broady
• 0 responses
•  Testing and Targeting, mobile analytics

Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales … Read more »

• Josh James
• 0 responses
•  Omniture Business, Online Marketing, Search Engine Marketing, Web analytics

A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has … Read more »

• Ed Hewett
• 2 responses
•  mobile analytics

In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will magically lift … Read more »

• Brent Dykes
• 4 responses
•  Web analytics

Last time around, I promised an in depth look at how we measure campaigns in Test&Target as a way to illustrate state-based measurement.  Today I deliver.  My goal is for you to understand how the application works, why campaigns are an important measurement, and why we measure them the way we do.  
However, before we dive … Read more »

• Ben Robison
• 0 responses
•  Web analytics

Monday (11/9) at the annual Blackberry Dev Con, RIM announced a new service for app publishers and advertisers—BlackBerry® Advertising Service. The announcement marks a significant shift towards measurability and action-oriented advertising in a channel well suited to both—mobile. Using the service, developers can easily integrate high-value advertising to monetize their apps, advertisers can … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

I recently spent time with Stephen Hammond, Product Manager at Omniture- an Adobe Company, at AdobeMax 2009, where he spoke to the Adobe developer community about trends and technology advances in RIA tracking. Stephen has consulted with hundreds of the Internet’s largest and most innovative companies in optimizing online marketing and developing Internet applications and … Read more »

• Jeff Minich
• 0 responses
•  Marketing Integration, Web analytics

Six months ago, while on a High Fidelity kick, I posted on the top five JavaScript implementation gotchas (i.e., common and easily avoidable mistakes) that I have seen during my time working with Omniture customers. But what about non-JavaScript implementations? In his recent interview on CNBC, Josh James pointed out, “Our customers are asking us, … Read more »

• Ben Gaines
• 0 responses
•  Web analytics, mobile analytics

As the mobile landscape rapidly evolves and customer usage of mobile continues to accelerate, successful companies will leverage mobile channels to gain market share, foster deeper customer relationships, and build new sources of revenue.
Strategic Developments
Rapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics