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Web analytics

Brent Dykes
Data-Driven by Design
Ben Gaines
Omniture Suite: Under the Hood
Ben Robison
Going Green: Running an Analytics Program
Chad Greenleaf
Optimizing Online Media
Christian Ridge
HBX Insights: Migration and More
David Kirschner
How Suite It Is – Moving from HBX to SiteCatalyst
Ed Hewett
Strategic Developments Impacting Optimization of Mobile Businesses
Kiran Kairab Ferrandino
Implementation Best Practices & Strategy
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions

Keep Your Web Data Clean and Safe to Drink - Part I

Tuesday, 16 March 2010 @ 18:05, by Brent Dykes

Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about the importance of delivering quick wins to your organization. However, without adequate and reliable data, quick wins are not even possible. It’s … Read more »

Summit Topic #3: Participation

Thursday, 11 March 2010 @ 10:46, by Ben Gaines

After much debate, my team of co-presenters and I elected to cover a small number of topics, but to dive as deeply as possible into those topics during the brief time allotted to us. We tried to pick tactics that were brand new, little-known, or known-but-underutilized. I discussed the first two of these topics, Visitor … Read more »

Summit Topic #2: getPercentPageViewed plug-in

Wednesday, 10 March 2010 @ 9:37, by Ben Gaines

A few lucky SiteCatalyst users got a sneak preview showing of our Summit session, and the nearly unanimous reaction was that one of our three advanced tactics really stood out as the most exciting: the getPercentPageViewed plug-in, which (as the name suggests) allows SiteCatalyst to capture the percentage of a page (vertically) that the user … Read more »

Summit Topic #1: Visitor Scoring in SiteCatalyst

Tuesday, 9 March 2010 @ 9:35, by Ben Gaines

Whew! Omniture Summit 2010 has come and gone, but hopefully you’re still deriving real value from some of the thoughts, tactics, and strategies that were discussed, both formally and informally, at the conference. As promised, I will be blogging about each of the three advanced SiteCatalyst solutions that my team and I covered in our … Read more »

Welcome to the Idea Exchange!

Monday, 8 March 2010 @ 16:00, by Ben Gaines

We love ideas. Always have. I spend most of my waking hours talking to Omniture users on Twitter, the Yahoo! Forum, blogs, etc., and many of these conversations center on ideas—how best to use our products, how to solve perplexing problems, and how to improve the Omniture Suite.
Because we love ideas—and because we especially love … Read more »

Mobile Video, App Targeting, and Flash 10.1, Oh My!

Tuesday, 2 March 2010 @ 15:36, by Ed Hewett

At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward … Read more »

The Secret Revealed – New Solution Give Away (Advanced Solutions)

Thursday, 25 February 2010 @ 14:29, by Pearce Aurigemma

I mention on twitter, I have an exciting announcement.
For the first time in Engineering Services history we are going to give away a new solution for a three week trial during my Summit 2010 break out session.   During my break out session you will learn about the solution and how it will help your company.
If … Read more »

Delivering Quick Wins: Score Early and Often - Part II

Wednesday, 24 February 2010 @ 16:58, by Brent Dykes

In Part I of this two-part article, I introduced how most companies have rapid time-to-value expectations for their web analytics investments. Senior executives wonder how quickly insights from web data can be converted into valuable enhancements to their online business. Quick wins are designed to satisfy this need as they pinpoint specific data-driven actions that … Read more »

Delivering Quick Wins: Score Early and Often - Part I

Tuesday, 23 February 2010 @ 14:13, by Brent Dykes

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game - five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you take a moment to look at your watch and count out five seconds, you … Read more »

Which Social Platform Works Better For Marketers?

Wednesday, 17 February 2010 @ 16:51, by Wes Funk

The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »