Continuing my series on the “Seven Keys to Creating a Data-Driven Organization”, I’d like to now focus on the actual web data, which underlies everything. In my last two-part article, I talked about the importance of delivering quick wins to your organization. However, without adequate and reliable data, quick wins are not even possible. It’s … Read more »

• Brent Dykes
• 0 responses
•  Web analytics

After much debate, my team of co-presenters and I elected to cover a small number of topics, but to dive as deeply as possible into those topics during the brief time allotted to us. We tried to pick tactics that were brand new, little-known, or known-but-underutilized. I discussed the first two of these topics, Visitor … Read more »

• Ben Gaines
• 0 responses
•  Web analytics

A few lucky SiteCatalyst users got a sneak preview showing of our Summit session, and the nearly unanimous reaction was that one of our three advanced tactics really stood out as the most exciting: the getPercentPageViewed plug-in, which (as the name suggests) allows SiteCatalyst to capture the percentage of a page (vertically) that the user … Read more »

• Ben Gaines
• 9 responses
•  Web analytics

Whew! Omniture Summit 2010 has come and gone, but hopefully you’re still deriving real value from some of the thoughts, tactics, and strategies that were discussed, both formally and informally, at the conference. As promised, I will be blogging about each of the three advanced SiteCatalyst solutions that my team and I covered in our … Read more »

• Ben Gaines
• 6 responses
•  Web analytics

We love ideas. Always have. I spend most of my waking hours talking to Omniture users on Twitter, the Yahoo! Forum, blogs, etc., and many of these conversations center on ideas—how best to use our products, how to solve perplexing problems, and how to improve the Omniture Suite.
Because we love ideas—and because we especially love … Read more »

• Ben Gaines
• 2 responses
•  Web analytics

At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

I mention on twitter, I have an exciting announcement.
For the first time in Engineering Services history we are going to give away a new solution for a three week trial during my Summit 2010 break out session.   During my break out session you will learn about the solution and how it will help your company.
If … Read more »

• Pearce Aurigemma
• 0 responses
•  SEO, Web 2.0, Web analytics

In Part I of this two-part article, I introduced how most companies have rapid time-to-value expectations for their web analytics investments. Senior executives wonder how quickly insights from web data can be converted into valuable enhancements to their online business. Quick wins are designed to satisfy this need as they pinpoint specific data-driven actions that … Read more »

• Brent Dykes
• 0 responses
•  Web analytics

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game - five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you take a moment to look at your watch and count out five seconds, you … Read more »

• Brent Dykes
• 0 responses
•  Testing and Targeting, Web analytics

The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »

• Wes Funk
• 6 responses
•  SEO, Search Engine Marketing, Testing and Targeting, Web analytics, mobile analytics, social media