Strategic Developments
Rapid expansion of mobile internet usage: Opera’s September State of the Mobile Web report pegs year-over-year US mobile page view and unique user growth at 309% and 123% respectively; Pew Internet reports daily mobile web users comprise 19% of all US adults (a 73% increase in 16 months)
Emergence of new mobile markets: rough estimates … Read more »

• Ed Hewett
• 0 responses
•  mobile analytics

I had the opportunity to attend the AdobeMAX event in Los Angeles eariler this month. I sat there soaking in the eye candy that Adobe’s products can create thinking, “yeah, but how would that look on my Blackberry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash 10.1 running on a … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Online Merchandising, Web analytics, mobile analytics

A few weeks ago, a SiteCatalyst user asked me whether Omniture products could measure and help optimize internal search engine data—the keywords that users are searching to find products, content, etc. within your site. This was one of those questions that make me smile, because I can answer confidently and affirmatively. It not only can … Read more »

• Ben Gaines
• 3 responses
•  Web analytics

The Hyper-Text Transfer Protocol (http) that runs the web is built on a request/response model.  The client (your browser) makes an HTTP Request which is handled by a server.  The server will send an HTTP response back to the client which contains the information requested.  The response can contain the contents of a web page, … Read more »

• Ben Robison
• 0 responses
•  Web analytics

Previously, I’ve discussed how visit and visitor measurement works in SiteCatalyst. However, there are some nuances that I haven’t mentioned, and which can wreak havoc on an otherwise solid implementation. I have seen numerous cases of good development hampered by minor errors which cause visit and visitor inflation, so I’d like to discuss briefly a … Read more »

• Ben Gaines
• 0 responses
•  Web analytics

Mobile marketing efforts have created a lot of interest lately in part from impressive response rates and big brand involvement. There’s the BMW winter tires MMS campaign that drove a 30% sales conversion rate (nearly one in three message recipients actually purchased a set of tires!).

Then there’s the Dockers shakable mobile display ad … Read more »

• Ed Hewett
• 1 response
•  Web analytics, mobile analytics

More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

• Kevin Lindsay
• 0 responses
•  Marketing Integration, Site Search, Testing and Targeting, Web analytics

Welcome to the second post in the Web Services API Series.  Here I will describe what you can do with the SAINT API and what to pay attention to.   So stick with me and you will soon learn how you can take advantage of this tool that gives you the power to enhance your reporting … Read more »

• Pearce Aurigemma
• 2 responses
•  SEO, Web 2.0, Web analytics

Last week we looked at different ways to organize your report suites to provide the proper level of information to your different stakeholders.  This week I’d like to take a deeper look at the inside of single report suite and how its layout fits into the overall scheme.
Personalizing Your Data
All of the reports in SiteCatalyst … Read more »

• Ben Robison
• 2 responses
•  Web analytics

Continuing my series of articles on the “Seven Keys to Creating a Data-Driven Organization”, I’d now like to focus on the next key area - staffing and training, which I’m going to break into two separate articles. Looking first at staffing, I like to compare the key roles in a web analytics program to the … Read more »

• Brent Dykes
• 3 responses
•  Web analytics