Categories

Authors

Pages

Recent posts

Recent comments

Archives

Web Analytics Blog

Welcome to Adobe’s Web Analytics Blog, focusing on Omniture technology.

Brent Dykes
Data-Driven by Design
Ben Gaines
Omniture Suite: Under the Hood
Bret Gundersen
New Features in the Omniture Platform
Ben Robison
Audience Measurement
Chad Greenleaf
Optimizing Online Media
Christian Ridge
HBX Insights: Migration and More
David Kirschner
How Suite It Is – Moving from HBX to SiteCatalyst
Jeremy Anderson
Tips and Tricks from Omniture Consulting
Kiran Kairab Ferrandino
Implementation Best Practices & Strategy
Matt Belkin
Inside Web Analytics
Matt Langie
Forward Thinking on Analytics
Pearce Aurigemma
Advanced Solutions

Facebook’s IPO: The $100 Billion Question for Marketers

Thursday, 9 February 2012 @ 11:14, by Sid Shah

Now that Facebook has filed its IPO there is much speculation regarding its value and how being a public company will impact the social network for consumers and brands. While it is up to Wall Street to value the company’s true worth, we, as marketers, should look at some key Facebook trends to evaluate future Facebook monetization opportunities and what it means for brands.

Tech Marketing Insights - EP5

Wednesday, 8 February 2012 @ 5:30, by Pearce Aurigemma

Timeline:

News - 0:37
Chris Parkin Interview about Genesis 3.0 - 1:20
Support Question - 6:20
Consulting Tip - 7:45

More information about processing rule

Knowledge Base Article: 10655

More information about SAINTBernard Enterprise Edition

SAINTBernard EE Solution Information
Video Blog with SAINTBernard EE demo

Other Episodes:

Episode 4 - Auditude? MissSpe1lings + Reduce Latency
TMI? - Episode 3
Advanced Solutions - Ep 2
Advanced Solutions - First Video Blog

Other … Read more »

Standard Testing Methodology — Step 1:Question Creation

Tuesday, 7 February 2012 @ 16:34, by Rhett Norton

The art of asking the right questions
Have you ever played the game of Guess Who?  This is the game where you have a crowd of people and you have to ask your opponent questions to figure out who their name is.  This game, like site optimization, is all about asking the right questions.  Contrast these … Read more »

Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process

Tuesday, 7 February 2012 @ 15:36, by Customer Success

This post starts the Adobe Digital Marketing Suite customer blog series. Today, we are focusing on what one of our extremely innovative customers–HeBS Digital–is doing with Adobe solutions. Check out this post to see how HeBS Digital has helped one of its customers make a significant amount of revenue for a customer.
Turning abandoned visits into … Read more »

Understanding the business value of social media

Monday, 16 January 2012 @ 11:41, by Customer Success

At NBC Universal, researchers are taking the analysis of online video, social media, and media sharing well beyond the impact of one-to-one communications and gathering valuable, actionable business insights to help shape future digital strategies.
“Social media offers clear advantages for developing more positive experiences and lasting relationships with our viewers and for reaching new … Read more »

Adobe & the Complete Advertising Solution

Sunday, 15 January 2012 @ 23:07, by Tim Waddell

With the acquisition of Efficient Frontier, along with Demdex and Auditude in the past year, Adobe has the components to deliver compelling and unified advertising solutions. Our customers can expect Adobe to simplify the crowded and confusing digital marketing landscape by delivering a seamless data flow aligned with technology, which will provide a host … Read more »

Digital Publishing Suite analytics integration

Tuesday, 20 December 2011 @ 12:07, by Dave Dickson

One of the ways we’re realizing the vision of full-cycle content creation and optimization is by integrating Digital Marketing Suite across other Adobe technologies. As media & business publishers increasingly look to produce high-impact, interactive publications on tablet devices, for example, they use the integration of Digital Marketing Suite with Adobe Digital Publishing Suite to … Read more »

Finding the Next Generation of Digital Marketers

Tuesday, 20 December 2011 @ 9:55, by Brent Dykes

Back in college I found myself debating between choosing accounting or marketing as my major - yes, two areas you’d traditionally view as being diametrically opposed. If you were good with numbers in business school, you typically went into finance or accounting — not marketing. Even though my analytical skills had served me extremely well … Read more »

The Dynamic Duo of Testing

Tuesday, 13 December 2011 @ 8:51, by Rhett Norton

The other day I watched a show that I hadn’t seen for a while called “Emperor’s New Groove.”  The show has a few moments, but I noticed a common pattern we can learn from—the pattern of the dynamic duo. In this show Yzma is the master mind who comes up with her strategic plots while … Read more »

Update on Temporary Outage at Dallas Data Center on Saturday, Dec. 10th, 2011

Monday, 12 December 2011 @ 12:02, by Brandon Pulsipher

On Saturday, December 10, we experienced a data collection incident in our Dallas data center. The impact for most of the affected customers was approximately 5%-10% of their data collection requests were not answered for approximately 80 minutes. A smaller set of customers with very specialized and customized data collection implementations were more significantly … Read more »