One of the ways we’re realizing the vision of full-cycle content creation and optimization is by integrating Digital Marketing Suite across other Adobe technologies. As media & business publishers increasingly look to produce high-impact, interactive publications on tablet devices, for example, they use the integration of Digital Marketing Suite with Adobe Digital Publishing Suite to … Read more »

• Dave Dickson
• 0 responses
•  Mobile Analytics

This blogpost is a continuation of Part 1. Please make sure you read that also to get the context of why the iOS App Measurement library needs updates for iOS 5.
Tonight we are releasing an iOS App Measurement update that includes a large change for clients using the default Visitor ID method that previously set … Read more »

• Roger Woods
• 3 responses
•  Channel Analytics, Inside Discover, Marketing Integration, Migration, Mobile Analytics, Omniture Business, Web Analytics

At the Adobe Omniture EMEA Summit, The Carphone Warehouse (CPW), a leading consumer technology retailer that is part of Best Buy Europe delivered a presentation about their mobile strategy.  Please click here to download the full story.

In the case study, the client discussed how the launch of a mobile optimized website at the end … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Web Analytics

Recently, Adobe published a success story from Sprint that discussed their focus on analyzing and optimizing mobile content via the Adobe online marketing suite:  click here to download.
By measuring and analyzing engagement with their mobile website and mobile apps, Sprint has gleaned insights into what what is most important to their customers:

Most frequently used functions.
Mobile … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Web Analytics

The highly anticipated release of iOS 5 is causing waves of excitement across the mobile landscape. When the Tech Crunch reported on UDID changes in iOS 5, the wave then rippled through the mobile marketing ecosystem in the form of “What does UDID removal mean to mobile analytics for apps?” As noted in the report, … Read more »

• Roger Woods
• 0 responses
•  Mobile Analytics, Omniture Business, Web Analytics

I am going to step outside of my professional shell and speak plainly to you. I want to give you analytics information in a form that easier for you to consume. So, I have put considerable time and effort into creating this video blog. I would love to see it bring you the news, solutions, … Read more »

• Pearce Aurigemma
• 4 responses
•  Mobile Analytics, Social Media, Web Analytics

The Mobile Marketing Association (MMA) recently published the following whitepaper “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition”: http://mmaglobal.com/policies/education

This paper provides very informative analysis about the strengths and challenges that exist between mobile websites and mobile apps. Comparisons regarding the functional capabilities, development costs, and marketing reach … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

Mobile Commerce Daily recently featured Bakers Shoes and their success in reaching mobile shoppers via a Mobile Optimized Website:

http://www.mobilecommercedaily.com/2011/07/05/bakers-shoes-increase-mobile-traffic-by-20pc.

As part of their mobile strategy, the client uses Adobe SiteCatalyst for mobile analytics and Adobe Recommendations to drive conversions on their mobile website.
Some key takeaways:

Bakers Shoes leveraged data from SiteCatalyst to understand the number of … Read more »

• Ray Pun
• 1 response
•  Mobile Analytics

At the recent Mobile Marketing Association Forum event in New York, Google released the findings from a global survey of 10,000 consumers and 1000 marketers in the US, UK, France, Germany, and Japan “Global Perspectives: Smartphone Users and the Mobile Marketer “: http://www.google.com/think/insights/studies. One of the most interesting insights relates to the number of apps … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

One of our clients, Vail Resorts, who presented at the Adobe Omniture Summit was recently featured in a story by Mobile Marketer:

http://www.mobilemarketer.com/cms/news/content/10040.html

The analytics team at Vail leveraged both the Adobe Online Marketing Suite and Adobe Consulting to achieve cross channel measurement of their Epic Mix initiative that includes a mobile app, mobile optimized websites (feature … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics, Social Media, Web Analytics